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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion...
Recently, cities that bid for hosting the Olympic Games have withdrawn due to public referendums and lack of political support. Although the International Olympic Committee’s (IOC) efforts to underline the importance of the Olympic...
How do sport consumption activities (i.e., sport participation, sport spectating, and sport media viewing) affect the subjective well-being (or happiness) of sport consumers? To fulfill the ethical creed of sport marketers and to...
In this dissertation, I investigate the role of the Atlanta Braves’ new baseball stadium and surrounding development within the emerging context of team-driven mixed-use urban development. Conceived as a replacement for the 20-year-old...
In this dissertation, I examine how a particular mode of thinking has come about—that is, how an increasingly number of sport management scholars have conceived of sport-based inter-/trans-actions as "consumption" and those who engage...
Taekwondo (TKD) is a popular form of martial arts. The number of TKD academies has increased in the U. S., and there is intense competition among the academies. To compete in a challenging environment, a marketing mix is recognized as a...
Attendance at sporting events remains a vital part of sporting contests, as spectators have been shown to have a significant impact upon the atmosphere of an event (Uhrich & Benkenstein, 2012). As more attractive options for consuming...
In DanceSport, dancers interpret transnational physical and cultural aesthetics through their choreographic performances based on the diversified origins of the ten dance styles. Given the increasing prevalence of DanceSport in China, it...
"There is no well-developed manual available which could be helpful to communities that are interested in developing a YMCA. Communities do not have access to well-developed information which may be helpful to them by setting forth the...
The contemporary National Football League (NFL) now sits atop the zenith of American sport business, with unmatched economic growth and popularity. Its success can be measured in terms of revenues, in high television ratings, and in live...
In 1951, the Professional Golfer's Association (PGA) code of ethics included a passage describing the necessity for a professional golfer to uphold the sport of golf above material gains in order to serve the game, fellow golfers, the...
In this dissertation, I developed a measure of sports team reputation. The reputation construct is one that has been the subject of decades of scholarly focus in the broader management field, but has been comparatively neglected by sport...
A review of sport media on any given day seemingly includes news about an athlete involved in some type of questionable behavior, or what is likely referred to as a "scandal." For example, consider the numerous stories published about...
“Savage Saints” historiographically reconfigures “Muscular Christianity.” It studies the close and positive relations of martial arts and combat sports to Muscular Christianity, and it argues the central importance of the concept of ...
This study provides an exploratory study of student-athletes and their self-reported social well-being. Specifically, this study measures the satisfaction and social well-being of student-athletes when it comes to athletic department...
This dissertation examined the strategic management of Olympic broadcasting partnerships. In particular, the analyses were centered on the processes and practices by which the International Olympic Committee (IOC) managed Olympism...
Given that sports teams follow the schedules provided by their respective league offices, there has been much debate in terms of a potential impact of differential rest intervals on a team's productivity. In general, workers of an...
ABSTRACT Sponsorship of sport properties accounts for approximately two-thirds of all sponsorship expenditures ("IEG Sponsorship Report, 2014). The global sponsorship sector increased from $48 billion dollars to $51 billion from 2011 to...
Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance, and Biased Processing: Coping with Information about Chronic Traumatic Encephalopathy and Professional Football
This study contributes further understanding of the way sports consumers respond to negative communication. For the sport of professional football and the National Football League (NFL), Chronic Traumatic Encephalopathy (CTE) being...
As the number of international college students has increased dramatically since the 2000s (U.S. Mission Nigeria, 2018), depressive symptoms among this group have become a crucial issue in the United States. Notably, it is widely...
Using the lens of positive thinking is an essential key to improving one's psychological well-being, especially in the modern workplace. In today's "flat-world" and fast-paced environment, modern organizations are well-fitted with the...
The mega-event, or large-scale mass event, has held an enduring level of popular and political support in modern society since their creation in the late 19th century. In the current period of intense globalization, the importance placed...
While revenues have been increasing for a small percentage of National Collegiate Athletic Association (NCAA) football bowl subdivision (FBS) programs, the majority (82%), have seen a larger increase in expenses due to an attempt to...
Hispanics and Asians account for nearly $3 billion in annual spending in the United States (Pew, 2016), positioning them as groups of interest for marketers. In the study of ethnic populations, scholars have identified two factors that...
Fans often derive great personal value from having a connection with a particular sports team, joining with other fans in that connection, and being able to share connections readily with outsiders. Whether the connection is spatial...
Amateurism, Player Compensation, and College Sports an Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics
The debate about student-athlete compensation in college athletics has received increased media attention in the past decade. As many parties continue to call for the National Collegiate Athletic Association (the NCAA) to reform its...
As a central component of the sports industry, athletes are now playing roles far beyond what they do on the field of play, including making contributions to society as philanthropists. Many professional athletes from around the world...
In this dissertation, I compare three case study-based analyses of collaborative governance arrangements between municipal government parks and recreation departments and civil-sector disc golf associations. I utilize theories of...
The number of females participating in high-performance track and field continues to increase. However, there has not been a corresponding increase in the number of women in head coaching and other leadership positions (Acosta &...
For decades, sport consumer behavior scholars have been interested in understanding individuals' psychological connection to sport teams. Through their efforts--including the development of concepts such as team identification--scholars...
Sport management researchers have not studied sport markets, despite their importance to the discipline. In this dissertation, I report on two ethnographic case studies where I worked with new sport organizations to design and conduct...
Daily fantasy sports games have recently emerged as one of the fastest growing segments associated with the sports industry. While traditional fantasy sports have long been associated with sport consumption, daily fantasy sports allow...
The purpose of this study was to develop and test a model of first-year student-athlete (FYSA) transition into college. The model examined basic psychological need satisfaction (BPNS) levels in both athletic and collegiate domains, and...
Sports have become more than just games played for entertainment. What was once a distraction to watch and enjoy has become not only an inspiration and motivation for individuals but a representation of countries and different groups of...
Given the impressive growth and soaring popularity of watching live sporting events, sport organizations continue to search for ways to maintain or even improve this trend. Indeed, one significant and increasingly advocated approach-...
The motives of volunteers provide an important key to understanding an individual's decision to become involved in volunteering (Kim, Zhang, & Connaughton, 2010). One challenge sporting event managers face is that community sport...
On February 15, 2014, Baltimore Ravens running back Ray Rice was arrested for assaulting his then fiancé, Janay Palmer, at the Revel Casino in Atlantic City (Bien, 2014). Four days later, a video surfaced via TMZ, which showed Rice...
The amateurism principle in intercollegiate athletics has become an increasingly popular topic in discussions of sport and equality since its inception in the mid-twentieth century. As the profitability of the collegiate-sport product...
In this study, I developed a revised measurement scale to assess the quality of sports facilities. Because sporting events meet psychological, social, and experiential needs of sports consumers, sports teams provide various ancillary...
Billions of people have been impacted by the COVID-19 pandemic since we initially became aware of its existence in December 2019. Studies have been done since the emergence of the COVID-19 virus to assess its effect on people (e.g., Duan...
Tiller and Cross observed that legal researchers “have extensively dealt with doctrine as a normative matter but have given little attention to the manner in which it actually functions, ” while social scientists “who have done important...
In this paper I explore the possibilities of community through sport in the context of soccer in Kansas City. Drawing from the conceptualizations of community in Esposito’s oeuvre and utilizing the ontological framework of Deleuze and...
Internships are an integral part of the job-training regimen for college students in the United States today. The prevalence of internships in higher education and the U.S. economy is often justified by the compelling idea that...
Professional wrestling has been a special interest component of human culture since the early 20th century. A mesh between sport and theatre, it presents a unique combination of production elements to consumers. French theorist Roland...
In this thesis, I will examine how activist athletes, particularly Naomi Osaka, construct their self-identity within social media. In Osaka's case, I will explore how Naomi Osaka's identities as black and a woman interact with her...
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