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Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction
Effect of Personality Traits on Spectator Ratings of Service Quality and Satisfaction
How Technology and Aesthetics Shape Consumer Decision Making
How Technology and Aesthetics Shape Consumer Decision Making
Making the Sport Consumer
Making the Sport Consumer
Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee
Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee
How Social Media Can be Used to Gain a Competitive Advantage in Political          Campaigns
How Social Media Can be Used to Gain a Competitive Advantage in Political Campaigns
Creation of Social Retail Spaces Through the Integration of Omni-Channel Retail Practices and Branding
Creation of Social Retail Spaces Through the Integration of Omni-Channel Retail Practices and Branding
Evaluation and Testing of Two Ballistic Vests
Evaluation and Testing of Two Ballistic Vests
Forsaking Ownership
Forsaking Ownership
Customer Equity-Based Segmentation of Service Consumers
Customer Equity-Based Segmentation of Service Consumers
Interest and Needs in Men's Business Clothing
Interest and Needs in Men's Business Clothing
When Appearance and Language Disagrees
When Appearance and Language Disagrees
Unpacking Quality Ambidexterity
Unpacking Quality Ambidexterity
Toward an Integrated Understanding of Online Trust
Toward an Integrated Understanding of Online Trust
The born global firm.
The born global firm.
Four Essays on Organizational Identification as a Marketing Strategy
Four Essays on Organizational Identification as a Marketing Strategy
Consumer Acceptance of Online Customization for Apparel
Consumer Acceptance of Online Customization for Apparel
Framework for Effective Customer and Frontline Employee Involvement in New Service Development
Framework for Effective Customer and Frontline Employee Involvement in New Service Development
Service Role Performance as a Workgroup Phenomenon
Service Role Performance as a Workgroup Phenomenon
Creative Systems, Social Networks, and New Product Development
Creative Systems, Social Networks, and New Product Development
The marketability of new rules and technologies in general aviation.
The marketability of new rules and technologies in general aviation.
Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance,          and Biased Processing
Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance, and Biased Processing
International marketing theory and practices: an investigation of marketing communications in the film industry in Latin America.
International marketing theory and practices: an investigation of marketing communications in the film industry in Latin America.
Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid          Retailers
Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers
Empirical Investigation into the Effects of Shopping Motivation on Store Environment-Value Relationship
Empirical Investigation into the Effects of Shopping Motivation on Store Environment-Value Relationship
Cross-Selling Performance in Services
Cross-Selling Performance in Services
Diminished Product Inventory
Diminished Product Inventory
Get over It
Get over It
Assessment and Implications of Consumer Reactions to Service Mergers
Assessment and Implications of Consumer Reactions to Service Mergers
Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans
Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans
Enhancing the Grocery Store Experience by Understanding the Local Community
Enhancing the Grocery Store Experience by Understanding the Local Community
Accuracy, Confidence, and Calibration of Consumer Knowledge
Accuracy, Confidence, and Calibration of Consumer Knowledge
New Age Sales Force in the Old Age Sales Environment
New Age Sales Force in the Old Age Sales Environment
Dumbo in the Room
Dumbo in the Room
Consumer-Based Strategy and Organizational Frontlines
Consumer-Based Strategy and Organizational Frontlines
Deal or No Deal
Deal or No Deal
Fat so?
Fat so?
Three Essays on Green Marketing Strategy
Three Essays on Green Marketing Strategy
Consumer Motivations and Responses to Rejection
Consumer Motivations and Responses to Rejection
Converting Purchase Commitments into Purchase Fulfillments
Converting Purchase Commitments into Purchase Fulfillments
Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors
Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors
Ethnicity, Personality and Values
Ethnicity, Personality and Values
B2C Sales Interactions
B2C Sales Interactions
From Coarse to Fine and Weak to Strong
From Coarse to Fine and Weak to Strong
Reacquiring Identity-Based Customer Defectors
Reacquiring Identity-Based Customer Defectors
From Green to Gold
From Green to Gold
Creating New Spectator Sport Markets
Creating New Spectator Sport Markets
Impact of Athletic Endorsements on Consumers Purchase Intentions
Impact of Athletic Endorsements on Consumers Purchase Intentions
Three Essays on Consumer Co-Production
Three Essays on Consumer Co-Production
New Examination of Service Loyalty
New Examination of Service Loyalty
Effect of Internet Technology in the Exporter-Distributor Relationship
Effect of Internet Technology in the Exporter-Distributor Relationship

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