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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The contemporary National Football League (NFL) now sits atop the zenith of American sport business, with unmatched economic growth and popularity. Its success can be measured in terms of revenues, in high television ratings, and in live...
In this dissertation, I developed a measure of sports team reputation. The reputation construct is one that has been the subject of decades of scholarly focus in the broader management field, but has been comparatively neglected by sport...
This study provides an exploratory study of student-athletes and their self-reported social well-being. Specifically, this study measures the satisfaction and social well-being of student-athletes when it comes to athletic department...
ABSTRACT Sponsorship of sport properties accounts for approximately two-thirds of all sponsorship expenditures ("IEG Sponsorship Report, 2014). The global sponsorship sector increased from $48 billion dollars to $51 billion from 2011 to...
Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance, and Biased Processing: Coping with Information about Chronic Traumatic Encephalopathy and Professional Football
This study contributes further understanding of the way sports consumers respond to negative communication. For the sport of professional football and the National Football League (NFL), Chronic Traumatic Encephalopathy (CTE) being...
While revenues have been increasing for a small percentage of National Collegiate Athletic Association (NCAA) football bowl subdivision (FBS) programs, the majority (82%), have seen a larger increase in expenses due to an attempt to...
Sport organizations rely on volunteers to accomplish their missions. Volunteers are a finite resource whose supply may not keep up with the ever increasing demand (Bussell & Forbes, 2002; Cuskelly, 2004). The number of organizations...
The amateurism principle in intercollegiate athletics has become an increasingly popular topic in discussions of sport and equality since its inception in the mid-twentieth century. As the profitability of the collegiate-sport product...
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