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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The purpose of this research project is to examine the communication phenomena within a modern Evangelical church in the context of the emergence of a contemporary worship style and the increasing use of media during church services. The...
The Impact of Side-Effects Information in Direct-to-Consumer Prescription Drug Advertising on Consumers' Product Attitudes: The Information Processing Perspective
This study investigated whether personality differences (i.e., personal need for structure [PNS] and personal fear of invalidity [PFI]) would interact with the type of risk information in Direct-to-consumer advertising (DTCA) of...
This study examined how proenvironmental messages contained within entertainment programming impacted an individual's environmental attitude accessibility, descriptive and injunctive norm accessibility, behavioral intent, and behavior....
In situations in which an indiscretion can be revealed to another party, a person has the ability to either divulge the information first or wait until he or she is confronted. Divulging the negative information first – i.e., stealing...
Over the past 25 years, the relationship between professional sports leagues and broadcast networks has employed a traditional rights fee model. This model involves a guaranteed upfront payment from the networks to the leagues. Over the...
Most of the existing studies on female athletes' representation fall under the premise of longitudinal research and focus on how the representation of female athletes has evolved throughout the years. Further on, they explore how this...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
