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The purposes of the study are to propose a conceptual model for the internalization of a sport team through sport video gaming, to examine the relationship between motives to play sport video games and a sport identity, to examine the...
Job satisfaction is among the most researched concepts in the study of organizational behavior, particularly because of managers' interests in the favorable consequences associated with high job satisfaction. However, job satisfaction... This study looked at the job satisfaction among part-time students who worked at a recreational sports department at a large, public research university. Using the Collegiate Recreational Sports Student Employee-Job Satisfaction... This is a dissertation thesis, where significant predictors of job satisfaction among students who worked in a recreational sports department at a large, public research university were identified. An article based on this work can be...
The importance of brand equity to a firm has been well-documented by previous literature. Brands with high equity allow a firm to charge a premium price as well as garner a larger market share in relation to competitors (Simon & Sullivan...
The resource-based view of the firm (RBV) as well as the sustained competitive advantage model developed by Barney (1991) offer an approach to examining available resources and how those resources affect an organization's success and or...
Marketing researchers have primarily studied radical and incremental product innovations based on technological development from the firm's perspective. The inescapable observation is that product innovation research has developed with...
When attending or watching sporting events, amateur or professional, people are exposed to a variety of advertising. People form attitudes toward advertising that influence their decision making processes to purchase a particular...
The purpose of the research was to elaborate on the relationship between sport national team identity and national identity. The relationship has been documented anecdotally and in other areas of study, most notably in sport sociology ...
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