Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Consumer goodwill is one of the unique effects differentiating sponsorship from other marketing activities (Meenaghan, 2001a; 2001b). While other marketing communications tend to be labeled as selfish (Meenaghan, 2001a; 2001b), designed...
Investigations on retention and graduation often focus on the overall issue of student persistence. Research has identified two variables that consistently predict persistence: the student's ability to integrate academically and socially...
This dissertation utilizes experiments to test theoretical predictions regarding the impact of resale on behavior in an auction. In the first essay I examine how the existence of an inter-bidder resale opportunity impacts bidder behavior...
The current study is based on a review of Underwood, Bond, and Baer (2001) and Sutton, McDonald, Milne, and Cimperman (1997), which provide basic concepts of managerial factors affecting team identification. It is proposed that...
Successful volunteer management is essential to the effective functioning of sport organizations because the organizations and events could not be sustained without the support of volunteers (Cuskelly, McIntyre, & Boag, 1998). In order...
There has not been a great deal of research undertaken to explore the impact of sport sponsorship on consumer behavior despite the increased use of sport sponsorship to reach various market segments. The majority of the research has...
The purpose of this research was to develop and test a model of the relationship between contact-employees and customers in a sport organization based on the balanced scorecard framework (Kaplan & Norton, 1992, 1993) and the Sears' model...
Attribution theory helps explain how people infer an actor's characteristics or dispositions from his or her behavior. In the context of advertising, the theory has been used to explain how consumers infer the motives, intent, or...
The foundations laid by democracy engrained in society a responsibility to help fellow citizens. As observed by De Tocqueville in 1831, by dint of working for one's fellow citizens, the habit and taste for serving them is at length...
There have been calls for sport management scholars to work towards an enhanced understanding of how sport can promote social good (Chalip, 2006; Zeigler, 2007). One way to accomplish this is to examine the benefits of sport...
Statistical theories have long been the impetus for research within studies of sport. This is likely due to the abundance of data in sport. This thesis introduces a statistical theory known as Simpson's Paradox wherein an apparent...
Historically, sports have generally been divided into a binary system of males and females for purposes of competition. Yet this system does not allow for the spectrum of sexual differences that can occur both physically and mentally....
This study analyzed Major League Baseball player performance using sabermetric measurements of offensive productivity in order to determine how player production was impacted as a result of free agency. The theoretical framework for this...
College-level physical education programs address the demand for physical activities through the use of Instructional Physical Activity Programs (IPAPs) which are still sometimes referred to as Basic Instructional Programs (BIPs)....
Sporting events are among the most popular leisure activities; however, there are inherent risks of serious injury or death associated with these activities. Prior to developing a risk management plan, it is important to clearly...
Within the realm of sport management, team identification has been examined as single dimensional construct (Wann & Branscombe, 1993). However, research in social psychology has examined group identity as a multi-dimensional concept. To...
The purpose of this study was to identify college choice factors that are most important in track-and-field student athletes' choice to attend a HBCU. This study employed a three-fold approach: a) to expand research on track-and-field...
The dawning of the "Communication Age" (Lull, 2002), which is the efficient transmission of digitized bits and bytes and also the significance of the entire communication process for 'real people, ' stimulates two questions: is modern...
Increasing pressure from the public has raised expectations that corporations will be better citizens of their communities and society as a whole (Bennet, 2002; Carroll, 1999b; Epstein, 1989; Van Marrewijk, 2003; Wood, 1991). As a result...
The purpose of this research was to investigate how a selection of task variables and positive mood state would impact an overall latent interpretation of organizational citizenship behavior (OCB). Additionally, this study was designed...
While much of the sponsorship literature has focused on analyzing the effects of sponsorship on consumers (e.g., Gwinner, 1997; Madrigal, 2001; Rajaretnam, 1994), research on the internal effects of sponsorship on a sponsor company's...
The purpose of this study was to evaluate the effect of congruence of leadership behaviors on motivation, commitment, and satisfaction of college tennis players. Respondents (n = 245) included collegiate tennis players from all NCAA...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
