Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The current research was undertaken to propose a model of the components of customer equity in a spectator team sport setting and to identify and empirically test measures to assess one part of the model, namely: value equity. Value...
The purpose of this study was to advance our understanding of the influence of subculture on building awareness of a product and ultimately a stronger connection to a product, in particular sports teams. The research questions examined...
The Heisman Memorial Trophy is awarded each year to the best college football player in the United States. In 2003, voters chose Jason White from the University of Oklahoma as the winner. The eligible voters consisted of 870 members of...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
