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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
How do sport consumption activities (i.e., sport participation, sport spectating, and sport media viewing) affect the subjective well-being (or happiness) of sport consumers? To fulfill the ethical creed of sport marketers and to...
In this dissertation, I developed a measure of sports team reputation. The reputation construct is one that has been the subject of decades of scholarly focus in the broader management field, but has been comparatively neglected by sport...
A review of sport media on any given day seemingly includes news about an athlete involved in some type of questionable behavior, or what is likely referred to as a "scandal." For example, consider the numerous stories published about...
Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance, and Biased Processing: Coping with Information about Chronic Traumatic Encephalopathy and Professional Football
This study contributes further understanding of the way sports consumers respond to negative communication. For the sport of professional football and the National Football League (NFL), Chronic Traumatic Encephalopathy (CTE) being...
While revenues have been increasing for a small percentage of National Collegiate Athletic Association (NCAA) football bowl subdivision (FBS) programs, the majority (82%), have seen a larger increase in expenses due to an attempt to...
Fans often derive great personal value from having a connection with a particular sports team, joining with other fans in that connection, and being able to share connections readily with outsiders. Whether the connection is spatial...
For decades, sport consumer behavior scholars have been interested in understanding individuals' psychological connection to sport teams. Through their efforts--including the development of concepts such as team identification--scholars...
Over the last several decades, sport management and sport marketing scholars have studied individuals' psychological connection to sport objects. One of the prominent theories emerging from these efforts is the Psychological Continuum...
In this study, I developed a revised measurement scale to assess the quality of sports facilities. Because sporting events meet psychological, social, and experiential needs of sports consumers, sports teams provide various ancillary...
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