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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The purpose of this research was to examine the differences in the organizational structure of Sports Commissions in the United States of America. This study also examined Sports Commissions according to general organizational...
Spectator sports are one of the largest industries in the United States (Byon, Zhang & Baker, 2013). In this regard, sports marketers and organizations have focused on maintaining or attracting spectators utilizing various promotion...
Recently, cities that bid for hosting the Olympic Games have withdrawn due to public referendums and lack of political support. Although the International Olympic Committee’s (IOC) efforts to underline the importance of the Olympic...
In 2018 we continue to live in a divisive society, including divisions across racial and gender boundaries and among those with different sexual orientations. Athletes today, partially as a result of the pervasiveness of social media, ...
How do sport consumption activities (i.e., sport participation, sport spectating, and sport media viewing) affect the subjective well-being (or happiness) of sport consumers? To fulfill the ethical creed of sport marketers and to...
A multitude of studies have examined key factors influencing college or university selection by student-athletes. Much less attention, however, has been given to the roles of athletic recruiters and how their qualities and...
On March 11, 2011, the Northeastern Area (Tohoku) of Japan experienced the largest earthquake and tsunami ever recorded in this area. Following the disasters, professional sports organizations conducted disaster relief efforts by hosting...
Interviews conducted with teachers and students suggest that girls may accumulate more physical activity receiving physical education class separate from boys. Few studies have actually measured student's physical activity levels in...
In this dissertation, I investigate the role of the Atlanta Braves’ new baseball stadium and surrounding development within the emerging context of team-driven mixed-use urban development. Conceived as a replacement for the 20-year-old...
Consumer goodwill is one of the unique effects differentiating sponsorship from other marketing activities (Meenaghan, 2001a; 2001b). While other marketing communications tend to be labeled as selfish (Meenaghan, 2001a; 2001b), designed...
Investigations on retention and graduation often focus on the overall issue of student persistence. Research has identified two variables that consistently predict persistence: the student's ability to integrate academically and socially...
Exploring the alternative assessments techniques used by physical educators and what motivates them to use them is the thrust of this study. The review of literature provides evidence that the majority of physical education teachers use...
In this dissertation, I examine how a particular mode of thinking has come about—that is, how an increasingly number of sport management scholars have conceived of sport-based inter-/trans-actions as "consumption" and those who engage...
The purposes of the study are to propose a conceptual model for the internalization of a sport team through sport video gaming, to examine the relationship between motives to play sport video games and a sport identity, to examine the...
The purpose of this study was to assess predictors of employee counterproductive work behavior (CWB) in six Major League Baseball (MLB) organizations. The effects of two individual variables (negative affectivity and positive affectivity...
Taekwondo (TKD) is a popular form of martial arts. The number of TKD academies has increased in the U. S., and there is intense competition among the academies. To compete in a challenging environment, a marketing mix is recognized as a...
Previous research suggests that as students age their interest in physical education seems to fade. There has been limited research comparing elementary, middle, and high school student's interest in physical education and even less...
Attendance at sporting events remains a vital part of sporting contests, as spectators have been shown to have a significant impact upon the atmosphere of an event (Uhrich & Benkenstein, 2012). As more attractive options for consuming...
The purpose of this study was to explore and determine relevant college choice factors among undergraduate Sport Management students, along with collecting specific demographic information from the respondents. Since little was known...
There was a time when the most powerful organizations were those linked to religion. Then that power shifted toward governmental institutions. Today, some of the most powerful entities are businesses (Cohen & Greenfield, 1997), but with...
Numerous variables have been found to influence sport consumption; however, research examining nationalism as a construct has yet to be fully examined. The purpose of this study was to develop a scale to measure nationalism as a motive...
With increasing attention being given to corporate social responsibility (CSR) by scholars, it has become apparent that the focus has been somewhat one sided in nature, with the bulk of attention going to the corporate motives, processes...
In DanceSport, dancers interpret transnational physical and cultural aesthetics through their choreographic performances based on the diversified origins of the ten dance styles. Given the increasing prevalence of DanceSport in China, it...
The current research was undertaken to propose a model of the components of customer equity in a spectator team sport setting and to identify and empirically test measures to assess one part of the model, namely: value equity. Value...
Job satisfaction is among the most researched concepts in the study of organizational behavior, particularly because of managers' interests in the favorable consequences associated with high job satisfaction. However, job satisfaction... This study looked at the job satisfaction among part-time students who worked at a recreational sports department at a large, public research university. Using the Collegiate Recreational Sports Student Employee-Job Satisfaction... This is a dissertation thesis, where significant predictors of job satisfaction among students who worked in a recreational sports department at a large, public research university were identified. An article based on this work can be...
The Shape of the Nation Report (2010) concluded that at least 22 states allow required physical education credits to be earned through online physical education courses. Moreover, Florida Virtual School's (FLVS) Personal Fitness course...
A Study of the Effectiveness of Modern Digital Imaging Techniques with Middle School Physical Education Students during the Development and Acquisition of Motor Skills
As evidenced in the literature, innovations and enhancements in video technology have enabled educators in various content areas to provide an alternative, yet innovative means of presenting information and feedback to students. Research...
The current study is based on a review of Underwood, Bond, and Baer (2001) and Sutton, McDonald, Milne, and Cimperman (1997), which provide basic concepts of managerial factors affecting team identification. It is proposed that...
The purpose of this study was to ascertain what role, if any, mentoring played in female sport management faculty's decision to pursue doctoral degrees and to investigate and identify factors related to successful transition through the...
Among National Football League (NFL) fans, coaches, and analysts, there are many different views on how time-off effects team performance. Differences in how time-off is allocated to teams has also become a source of controversy as...
Despite the popularity of innovation adoption and diffusion research in a variety of disciplines, there has been little knowledge of innovation adoption and diffusion in the area of sport management. This study attempted to link the...
The author of this dissertation establishes an overarching framework of spectator emotion, proposes a research design, and provides initial evidence of the framework by multiple studies. In building the spectator emotion framework, an...
Risk is the inevitable consequence of being human. Risk management is a term used by experts to encompass all the strategies that may be employed to deal with risk. From a bottom line financial point of view, the objective of risk...
The importance of brand equity to a firm has been well-documented by previous literature. Brands with high equity allow a firm to charge a premium price as well as garner a larger market share in relation to competitors (Simon & Sullivan...
The contemporary National Football League (NFL) now sits atop the zenith of American sport business, with unmatched economic growth and popularity. Its success can be measured in terms of revenues, in high television ratings, and in live...
Successful volunteer management is essential to the effective functioning of sport organizations because the organizations and events could not be sustained without the support of volunteers (Cuskelly, McIntyre, & Boag, 1998). In order...
The early retirement of iconic Chinese basketball player Yao Ming came as a shock to fans in both China and United States. The end of the "Ming Dynasty" in the NBA brought about a number of discussions on his contribution and impact to...
The importance of sports and brands (e.g., New York Yankees, Harley-Davidson, Apple) in today's society is well-documented. The co-consumption of sports and brands often brings people together (Bale, 2003; Bouet, 1966; Brown, Kozinets, &...
The main purpose of this study was to investigate the relationship between coaches' burnout, coaches' behaviors, and levels of burnout and satisfaction experienced by college athletes. The secondary purposes were to examine how coaches'...
In 1951, the Professional Golfer's Association (PGA) code of ethics included a passage describing the necessity for a professional golfer to uphold the sport of golf above material gains in order to serve the game, fellow golfers, the...
There has not been a great deal of research undertaken to explore the impact of sport sponsorship on consumer behavior despite the increased use of sport sponsorship to reach various market segments. The majority of the research has...
Attitudes are involved in every aspect of an organizational life. Employees have attitudes about hundreds of things, including their pay, promotion opportunities, their supervisors, top management, the work they do, and their co-workers....
Sport is often viewed as an apolitical, positive, socially integrative social practice that can lead to the development of people--socially, economically, politically and culturally. This functionalist rhetoric has led to the recent...
Volunteer service is a valuable product of our society. Increasingly, at recent sporting events, volunteers are a critical part of the overall success of the events (Williams, Dossa, & Tompkins, 1995). Today, an expectation of most sport...
The need for more extensive research examining the tactical TGFU instructional model was necessary to provide teachers with adequate information to make informed decision about their selection of games instruction models. The pre-service...
In this dissertation, I developed a measure of sports team reputation. The reputation construct is one that has been the subject of decades of scholarly focus in the broader management field, but has been comparatively neglected by sport...
Soccer (also referred to as football) is considered the world's most popular sport. (Dunning, 1999; Economist, 2005; Mueller, Guttmann, 1993; Cantu & Vancamp, 1996). Across the globe, over 400 million men, women and children watch and...
The purpose of this research was to develop and test a model of the relationship between contact-employees and customers in a sport organization based on the balanced scorecard framework (Kaplan & Norton, 1992, 1993) and the Sears' model...
The intent of this study was to investigate the goal orientations of non-revenue producing team student-athletes and the potential correlation to sport morality levels. Student-athletes (SA's) (male n=114, female n=118) from a...
A review of sport media on any given day seemingly includes news about an athlete involved in some type of questionable behavior, or what is likely referred to as a "scandal." For example, consider the numerous stories published about...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
