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How Technology and Aesthetics Shape Consumer Decision Making
How Technology and Aesthetics Shape Consumer Decision Making
Forsaking Ownership
Forsaking Ownership
Customer Equity-Based Segmentation of Service Consumers
Customer Equity-Based Segmentation of Service Consumers
Attributions for Team Member Change and the Resulting Flux on Team Coordination          Processes and Effectiveness
Attributions for Team Member Change and the Resulting Flux on Team Coordination Processes and Effectiveness
Interest and Needs in Men's Business Clothing
Interest and Needs in Men's Business Clothing
Unpacking Quality Ambidexterity
Unpacking Quality Ambidexterity
Toward an Integrated Understanding of Online Trust
Toward an Integrated Understanding of Online Trust
Four Essays on Organizational Identification as a Marketing Strategy
Four Essays on Organizational Identification as a Marketing Strategy
Framework for Effective Customer and Frontline Employee Involvement in New Service Development
Framework for Effective Customer and Frontline Employee Involvement in New Service Development
Service Role Performance as a Workgroup Phenomenon
Service Role Performance as a Workgroup Phenomenon
Creative Systems, Social Networks, and New Product Development
Creative Systems, Social Networks, and New Product Development
Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid          Retailers
Psychological Distance Perceptions and Trust Beliefs for Internet Only and Hybrid Retailers
Empirical Investigation into the Effects of Shopping Motivation on Store Environment-Value Relationship
Empirical Investigation into the Effects of Shopping Motivation on Store Environment-Value Relationship
Cross-Selling Performance in Services
Cross-Selling Performance in Services
Diminished Product Inventory
Diminished Product Inventory
Get over It
Get over It
Assessment and Implications of Consumer Reactions to Service Mergers
Assessment and Implications of Consumer Reactions to Service Mergers
Three Essays on Innovation
Three Essays on Innovation
Accuracy, Confidence, and Calibration of Consumer Knowledge
Accuracy, Confidence, and Calibration of Consumer Knowledge
Consumer-Based Strategy and Organizational Frontlines
Consumer-Based Strategy and Organizational Frontlines
Deal or No Deal
Deal or No Deal
Fat so?
Fat so?
Three Essays on Green Marketing Strategy
Three Essays on Green Marketing Strategy
Consumer Motivations and Responses to Rejection
Consumer Motivations and Responses to Rejection
Converting Purchase Commitments into Purchase Fulfillments
Converting Purchase Commitments into Purchase Fulfillments
Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors
Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors
Ethnicity, Personality and Values
Ethnicity, Personality and Values
Needs Assessment of Soccer Uniforms
Needs Assessment of Soccer Uniforms
B2C Sales Interactions
B2C Sales Interactions
From Coarse to Fine and Weak to Strong
From Coarse to Fine and Weak to Strong
Reacquiring Identity-Based Customer Defectors
Reacquiring Identity-Based Customer Defectors
From Green to Gold
From Green to Gold
Product and International Diversification
Product and International Diversification
Three Essays on Consumer Co-Production
Three Essays on Consumer Co-Production
Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel          Purchase Behavior
Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior
New Examination of Service Loyalty
New Examination of Service Loyalty
Effect of Internet Technology in the Exporter-Distributor Relationship
Effect of Internet Technology in the Exporter-Distributor Relationship
Comfort Perceptions of Police Officers Toward Ballistic Vests
Comfort Perceptions of Police Officers Toward Ballistic Vests
Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance?
Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance?
Applying Cultural Consensus Analysis to Marketing
Applying Cultural Consensus Analysis to Marketing
Service Perspective
Service Perspective
Relationship Building in Services Marketing
Relationship Building in Services Marketing
Patronage Study of Small, Retail Apparel Firms
Patronage Study of Small, Retail Apparel Firms
Consumer Independence
Consumer Independence
Impact of Strategic Skills on Supply Management Performance
Impact of Strategic Skills on Supply Management Performance
'New' Male Consumer
'New' Male Consumer
Informing Consumer Decision-Making
Informing Consumer Decision-Making
No Pain, No Gain
No Pain, No Gain
Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing          Strategy
Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing Strategy
Design and Assessment of a Soft Structural Prototype for Postural Alignment
Design and Assessment of a Soft Structural Prototype for Postural Alignment

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