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Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance?
Do Alliances' CSR Engagements Matter to the Focal Firm's Financial Performance?
Applying Cultural Consensus Analysis to Marketing
Applying Cultural Consensus Analysis to Marketing
Service Perspective
Service Perspective
Relationship Building in Services Marketing
Relationship Building in Services Marketing
Patronage Study of Small, Retail Apparel Firms
Patronage Study of Small, Retail Apparel Firms
Consumer Independence
Consumer Independence
Invisible Woman Mature Female Consumers 50 to 64
Invisible Woman Mature Female Consumers 50 to 64
Impact of Strategic Skills on Supply Management Performance
Impact of Strategic Skills on Supply Management Performance
Company Benefits and Social Benefits
Company Benefits and Social Benefits
User Generated Branding versus Brand Generated Advertising on Facebook
User Generated Branding versus Brand Generated Advertising on Facebook
'New' Male Consumer
'New' Male Consumer
Informing Consumer Decision-Making
Informing Consumer Decision-Making
No Pain, No Gain
No Pain, No Gain
Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing          Strategy
Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing Strategy
Design and Assessment of a Soft Structural Prototype for Postural Alignment
Design and Assessment of a Soft Structural Prototype for Postural Alignment
Opportunity Dominant Logic
Opportunity Dominant Logic
Exploring the Cognitive and Emotional Impact of Shocking Advertising
Exploring the Cognitive and Emotional Impact of Shocking Advertising
Impacts of Customer Base Complexity on Firm Performance
Impacts of Customer Base Complexity on Firm Performance
Psychological Needs and Psychological Connection to Sport Objects
Psychological Needs and Psychological Connection to Sport Objects
When Marketing Tactics Backfire
When Marketing Tactics Backfire
Toward a Theory of Intraorganizational Relations
Toward a Theory of Intraorganizational Relations
development of the citrus industry in Florida before 1895
development of the citrus industry in Florida before 1895
United We Consume, Create, Manage
United We Consume, Create, Manage
Out of Many
Out of Many
Green Advertising
Green Advertising
Dumbo in the Room
Dumbo in the Room

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