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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This study provides an exploratory study of student-athletes and their self-reported social well-being. Specifically, this study measures the satisfaction and social well-being of student-athletes when it comes to athletic department...
This dissertation examined the strategic management of Olympic broadcasting partnerships. In particular, the analyses were centered on the processes and practices by which the International Olympic Committee (IOC) managed Olympism...
Given that sports teams follow the schedules provided by their respective league offices, there has been much debate in terms of a potential impact of differential rest intervals on a team's productivity. In general, workers of an...
ABSTRACT Sponsorship of sport properties accounts for approximately two-thirds of all sponsorship expenditures ("IEG Sponsorship Report, 2014). The global sponsorship sector increased from $48 billion dollars to $51 billion from 2011 to...
Attribution theory helps explain how people infer an actor's characteristics or dispositions from his or her behavior. In the context of advertising, the theory has been used to explain how consumers infer the motives, intent, or...
The foundations laid by democracy engrained in society a responsibility to help fellow citizens. As observed by De Tocqueville in 1831, by dint of working for one's fellow citizens, the habit and taste for serving them is at length...
Graduate Teaching Assistants (GTA's) are responsible for most undergraduate instruction with little or no knowledge of effective teaching practices. In general physical education programs, GTA's are likely to be the last resource for...
This is a study of the of Kiwi cultural identity as performed in and through American rugby. Drawing on the theories of Stuart Hall, Judith Butler and Sara Ahmed I look at how my New Zealand cultural identity and rugby playing body was ...
Sport Consumer's Psychological Connection, Motivated Reasoning, Cognitive Dissonance, and Biased Processing: Coping with Information about Chronic Traumatic Encephalopathy and Professional Football
This study contributes further understanding of the way sports consumers respond to negative communication. For the sport of professional football and the National Football League (NFL), Chronic Traumatic Encephalopathy (CTE) being...
As the number of international college students has increased dramatically since the 2000s (U.S. Mission Nigeria, 2018), depressive symptoms among this group have become a crucial issue in the United States. Notably, it is widely...
There have been calls for sport management scholars to work towards an enhanced understanding of how sport can promote social good (Chalip, 2006; Zeigler, 2007). One way to accomplish this is to examine the benefits of sport...
The purpose of this study was to assess the needs of sport consumers with disabilities attending live sporting events. Three research questions guided this exploratory study. The first research question sought to identify the physical...
The resource-based view of the firm (RBV) as well as the sustained competitive advantage model developed by Barney (1991) offer an approach to examining available resources and how those resources affect an organization's success and or...
Using the lens of positive thinking is an essential key to improving one's psychological well-being, especially in the modern workplace. In today's "flat-world" and fast-paced environment, modern organizations are well-fitted with the...
The mega-event, or large-scale mass event, has held an enduring level of popular and political support in modern society since their creation in the late 19th century. In the current period of intense globalization, the importance placed...
Statistical theories have long been the impetus for research within studies of sport. This is likely due to the abundance of data in sport. This thesis introduces a statistical theory known as Simpson's Paradox wherein an apparent...
Marketing researchers have primarily studied radical and incremental product innovations based on technological development from the firm's perspective. The inescapable observation is that product innovation research has developed with...
Historically, sports have generally been divided into a binary system of males and females for purposes of competition. Yet this system does not allow for the spectrum of sexual differences that can occur both physically and mentally....
The U.S. Department of Health and Human Services (1996) has identified regular participation in physical activity as an important determinant of health. Unfortunately, many people are not getting an adequate amount of physical activity â...
The concept of brand equity has been widely recognized as both an academic construct and an important business consideration (Aaker, 1991; 1996; Farquhar, 1989; Kamakura & Russell, 1993; Keller, 1993; Gladden et al., 1998; Ross, 2006)....
As sports are globalized, sports products are sold nationally and internationally. To sell more sports products to sports consumers, sports consumers shopping characteristics are an important area in sports marketing research. However, ...
While revenues have been increasing for a small percentage of National Collegiate Athletic Association (NCAA) football bowl subdivision (FBS) programs, the majority (82%), have seen a larger increase in expenses due to an attempt to...
This study sought to examine the influence of wearing pedometers on activity levels, attitudes towards activity, and knowledge of physical activity. The participants were members of three intact 4th-grade Physical Education classes from...
Hispanics and Asians account for nearly $3 billion in annual spending in the United States (Pew, 2016), positioning them as groups of interest for marketers. In the study of ethnic populations, scholars have identified two factors that...
Fans often derive great personal value from having a connection with a particular sports team, joining with other fans in that connection, and being able to share connections readily with outsiders. Whether the connection is spatial...
This study analyzed Major League Baseball player performance using sabermetric measurements of offensive productivity in order to determine how player production was impacted as a result of free agency. The theoretical framework for this...
It is not uncommon for a National Collegiate Athletic Association (NCAA) Division I school to have an athletic apparel contract (AAC) with an established athletic apparel company. These relationships have evolved over time to the point...
The primary purpose of this study was to develop a valid and reliable instrument to assess sport fan motivation. Also, the new measure was employed to examine the relationship between sport fan motivation and ethnic identity. One hundred...
The Politics of Golf Course Development: An Examination of the Economic, Social, and Environmental Effects of Golf Course Development on Its Primary Stakeholders in the Republic of Panama
ABSTRACT Since the year 2000, the number of golfers in the United States has steadily declined (National Golf Foundations, 2013). Coupled with an oversupply of golf courses and a sluggish real estate market, this drop has contributed to...
The purpose of this study was to compare more and less physically active college females related to a number of factors in body image and self-esteem. The specific areas investigated were: body image, self-esteem, and exercise levels for...
Sport websites have become an important communication tools for companies and business, such as sport organizations, to deliver information, connect with sport consumers, generate profits, and much more. It is important for sport...
For this dissertation, I conducted an organizational ethnography of the Big South Boosters department. Executives within the department granted me access to their organizational operations over a four month time period. A June to...
There is abundant research pointing out the physiological and psychological benefits of physical activity for children (CDC, 2010a), so providing opportunities for children to be active is necessary and beneficial. "Classroom Exercises...
The term "football school" has been disseminated in some manner or another in the popular press, by scholars, and by colleges for the past century. This label is shared and understood at a certain cultural level but research has yet to...
The purpose of this study was twofold: (1) to measure the degree to which Florida High School athletic directors utilize risk management within their athletic program and (2) to determine whether selected demographic factors (i. e....
This study is introduced with a review of Funk and James (2001), Funk, Haugtvedt, and Howard (2000), and Krosnick and Petty (1995), which provide the basis for measuring psychological commitment. It is proposed that a better...
Celebrity endorsement is a popular strategy in advertising. Marketers have spent millions of dollars on contracts with celebrity endorsers. To evaluate the effects of celebrity endorsement, researchers have examined consumers'...
Sports marketing programs yielding significant economic benefits have been in place for a number of years at National Collegiate Athletic Association Division I institutions, in professional sports venues, and in community development...
Water-related events are the most popular all year around activities in Taiwan. Aquatic facilities deliver value to users and the community when they are well planned and designed, and meet the public's expectations for health and safety...
Amateurism, Player Compensation, and College Sports an Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics
The debate about student-athlete compensation in college athletics has received increased media attention in the past decade. As many parties continue to call for the National Collegiate Athletic Association (the NCAA) to reform its...
As technology development has made the world better, the benefits of such development are also increasingly related to sports activities. Many sports devices have been combined with Information Technology (IT). One great example is an IT...
Sporting events are among the most popular leisure activities; however, there are inherent risks of serious injury or death associated with these activities. Prior to developing a risk management plan, it is important to clearly...
As a central component of the sports industry, athletes are now playing roles far beyond what they do on the field of play, including making contributions to society as philanthropists. Many professional athletes from around the world...
The contribution of the professional sports stadium to the American city has long been debated by team owners, elected officials, scholars, activists, fans, sportswriters, and ordinary citizens. This debate intensifies whenever the...
The purpose of this study was to investigate the effects of a classroom exercise video program on the behavior of fourth grade students who displayed disruptive behaviors in the classroom. Six students, 5 identified as consistently off...
This research looks to extend beyond the sports economic theory to present a cultural economic conception of the Ultimate Fighting Championship (UFC). Utilizing the theory of "spectacle" put forward by Guy Debord I conducted a critical...
Within the realm of sport management, team identification has been examined as single dimensional construct (Wann & Branscombe, 1993). However, research in social psychology has examined group identity as a multi-dimensional concept. To...
In this dissertation, I compare three case study-based analyses of collaborative governance arrangements between municipal government parks and recreation departments and civil-sector disc golf associations. I utilize theories of...
This dissertation provides an exploration into the intricate relationship between the emotional volatility extant during spectator sport consumption and consumer memory for marketing stimuli. Emotional activity is measured across two...
The number of females participating in high-performance track and field continues to increase. However, there has not been a corresponding increase in the number of women in head coaching and other leadership positions (Acosta &...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
