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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
While much of the sponsorship literature has focused on analyzing the effects of sponsorship on consumers (e.g., Gwinner, 1997; Madrigal, 2001; Rajaretnam, 1994), research on the internal effects of sponsorship on a sponsor company's...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
