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Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
According to Bhat and Reedy (1998), consumers' essential needs can be categorized as either symbolic or functional. The self-concept/product-image congruity model is based on the premise that consumers try to satisfy symbolic needs as...
Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
