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Title: Enhancing the Grocery Store Experience by Understanding the Local Community.
Creator: Gauley, James Austin, Ransdell, Marlo E., Dawkins, James D., Webber, Steven B., Florida State University, College of Fine Arts, Department of Interior Design
Abstract/Description: The retail industry, and in turn store design, has always been affected by the economy and technological advances (Mayo, 1993). In recent years, the advancement of the internet has proven to be one of the major factors in the retail industry. While the internet has enabled consumers to get what they want in the comfort of their own home, it has taken the recreational and community aspects out of the shopping experience that has been a part of the retail story since buying and selling first...
Show moreThe retail industry, and in turn store design, has always been affected by the economy and technological advances (Mayo, 1993). In recent years, the advancement of the internet has proven to be one of the major factors in the retail industry. While the internet has enabled consumers to get what they want in the comfort of their own home, it has taken the recreational and community aspects out of the shopping experience that has been a part of the retail story since buying and selling first started. The goal of this thesis is to explore and analyze data through an in-depth method of market segment mapping, historic and location research, and design programming to create grocery store shopping experiences, tailored to the local community. The study and project looks at the local community, taking into account that understanding the target market will enable retailers to create positive shopping experiences. Grocery stores were selected as the focus of the study since they are a common thread among all types of people and have been a key element of community living in American history (Mayo, 1993). The original research component of this project analyzes specific neighborhoods in Jackson, MS to better identify potential target markets and aid in creating grocery store environments that reflect the local community. The methodology is comprised of two different aspects, demographics and sense of place. The demographic data includes five major contributing factors found in the literature review: transportation, existing food structures, ethnicity, population, and fiscal variance. This data was overlaid across the city of Jackson where specific neighborhoods were targeted and analyzed. Once the neighborhoods were selected an in-depth look at the historical aspects and other factors relating to a sense of place were compiled. The study resulted in an analysis of demographic data and was combined with location research and programming for a proposed design solution. The data uncovered local community needs and values in order to tailor the grocery store design to a specific community in Jackson, MS.
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Date Issued: 2016
Identifier: FSU_2016SU_Gauley_fsu_0071N_13401
Format: Thesis

Title: Well-Being Amenities in the Corporate Urban Campus.
Creator: Osborne, Anna Lorraine, Huber, Amy M., Dawkins, Jim (James D.), Ransdell, Marlo E., Florida State University, College of Fine Arts, Department of Interior Design
Abstract/Description: To improve employee well-being, reduce healthcare costs, and meet the desires of a younger workforce, this study used frameworks of holistic wellness to identify which well-being amenities, services, and programs (i.e. those aimed at encouraging healthy behaviors) are valued by urban campus employees and what influential factors encourage their utilization. To enhance employee well-being and reduce healthcare costs many companies have adopted wellness programs which incorporate a myriad of...
Show moreTo improve employee well-being, reduce healthcare costs, and meet the desires of a younger workforce, this study used frameworks of holistic wellness to identify which well-being amenities, services, and programs (i.e. those aimed at encouraging healthy behaviors) are valued by urban campus employees and what influential factors encourage their utilization. To enhance employee well-being and reduce healthcare costs many companies have adopted wellness programs which incorporate a myriad of programs, services, and amenities for the purpose of improving health. Yet, according to the research organization, RAND (2014), participation rates are low (20% to 40%) while reasons for this remain unclear. Literature has identified obesity, lack of physical activity (PA) and stress management as the leading health concerns within the current workplace (Hallal, Andersen, Bull, Guthold & Hanskell, 2012; Makrides, Heath, Farquharson & Veinot, 2007). In order to align potential amenities aimed at improving such health conditions, the author studied amenity types and organized them accordingly based upon the International Facility Management Association’s amenity categorization (2012). By cross-comparing these health concerns to IFMA’s amenity categories, it was determined that Food & Refreshments, Fitness & Recreation, and Work-Life Balance appeared to have the highest potential to improve these health concerns. Thus, these three types of amenities were the focus of this study. At the same time, changing workforce demographics suggest a growing preference towards urban areas that offer access to public amenities, thus leading companies to rethink their office locations in hopes of attracting and retaining talent (Vogelmann, 2016). Yet, despite evidence suggesting the work environment plays an important role in achieving these goals, employers may forfeit desirable amenities when faced with acquiring real estate capable of supporting their staff within desirable, yet costly, urban locations. Consequently, urban campus employees are a demographic of growing importance, as their workplace environment typically offers close proximity to many amenities. As amenities have come to be viewed as a means to satisfy business objectives, understanding their role and effectiveness within the workplace may play an important role in improving employee wellness, and attracting and retaining talent. However, there is little empirical knowledge regarding which amenities employees’ value or which factors may influence their utilization. Therefore, this research study sought to determine the well-being amenities valued by corporate urban campus employees, and what factors play a role in their utilization.
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Date Issued: 2017
Identifier: FSU_SUMMER2017_Osborne_fsu_0071N_14113
Format: Thesis

Title: Hotel Guest Engagement: Retaining the Millennial Traveler.
Creator: Lindner, Jennifer, Dawkins, Jim (James D.), Ransdell, Marlo E., Fishburne, Kenan A., Florida State University, College of Fine Arts, Department of Interior Design
Abstract/Description: Established over 220 years ago, the first American hotels helped facilitate a quickly growing body of travelers with the essential amenities of shelter, food, drink, and other services and goods usually obtained within the household (Sandoval-Strausz, 2007). Fast-forwarding to the current year, hotels are still using these early guiding amenities, but over time, have adapted them to meet the values and needs of each passing generation. The Millennial generation, those born between the years...
Show moreEstablished over 220 years ago, the first American hotels helped facilitate a quickly growing body of travelers with the essential amenities of shelter, food, drink, and other services and goods usually obtained within the household (Sandoval-Strausz, 2007). Fast-forwarding to the current year, hotels are still using these early guiding amenities, but over time, have adapted them to meet the values and needs of each passing generation. The Millennial generation, those born between the years of 1981-1996 (Gallup, 2014), demonstrate a shift in mindfulness of how they choose to live their lives that is different from previous generations (Gensler, 2016b). Their traveling habits are beginning to blend two common traveling styles together to form “bleisure” travel (Worker, S., n.d., ¶ 3). Bleisure travel is what occurs when business trips extend into weekend leisure vacations (Worker, S., n.d.). The hotel industry is in a position to adapt to this new traveling style. Hotel’s seek to retain customers as fully engaged brand followers, as they are the company’s most profitable consumer in both good and bad economic times, with high levels of emotional attachment (Sorenson and Adkins, 2014). Unfortunately, Millennials exhibit the lowest percentage of hotel engagement levels when compared to other traveling generations (Gallup, 2014). The goal of this study seeks to identify the values and needs of the Millennial generation in order to increase their engagement levels via bleisure style hotel brands. To identify the values and needs of Millennials, this study surveyed Millennial travelers staying at hotel accommodations for business, leisure, and bleisure type travel. From the survey, the author has synthesized the data results into two guest personas which illustrate the top attributes of a Millennial who is traveling for bleisure. These findings have informed the programming, site selection, and proposed design solution for a bleisure style hotel that addresses a potential solution for increasing engagement levels of the traveling Millennial.
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Date Issued: 2017
Identifier: FSU_SUMMER2017_Lindner_fsu_0071N_14108
Format: Thesis

Title: The Creation of Social Retail Spaces Through the Integration of Omni-Channel Retail Practices and Branding.
Creator: Smiley, Jeffery Lynn, Ransdell, Marlo E., Dawkins, James D., Pable, Jill, Florida State University, College of Fine Arts, Department of Interior Design
Abstract/Description: ABSTRACT The brick and mortar environment has for many years been the cornerstone of the process to acquire goods. As a cornerstone of the process to acquire goods, the brick and mortar environment has undergone several evolutions each promising and serving as the pinnacle of what brick and mortar environments can be. Within the last two centuries those reincarnations have led to three recognizable forms. The first is the rise of the stand alone department store, a form made iconic by...
Show moreABSTRACT The brick and mortar environment has for many years been the cornerstone of the process to acquire goods. As a cornerstone of the process to acquire goods, the brick and mortar environment has undergone several evolutions each promising and serving as the pinnacle of what brick and mortar environments can be. Within the last two centuries those reincarnations have led to three recognizable forms. The first is the rise of the stand alone department store, a form made iconic by companies such as Macy's (originally R.H. Macy & Co) and S. H. Kress & Co (simply known as Kress). The stand alone department store then gave way to large big box retailers such as Target, Linens & Things, and Wal-Mart, however many of those department stores have reinvented themselves as the anchor stores of the newest incarnation of the brick and mortar environment, the shopping mall. The indoor mall has served as a platform through which to combine many of the previous forms of brick and mortar environments such as traditional single store fronts with large department stores. Traditionally brick and mortar stores have only needed to compete with themselves and despite offering a wealth of advantages for consumers, consumers have began to use electronic commerce (e-commerce) as a secondary or primary way to acquire goods. This has been accelerated by the increasing consumer trust in e–commerce only retailers like Amazon or Alibaba. These competition elements have contributed to the total demise of many brick and mortar retailers or the extreme downsizing of some retailer's number of brick and mortar locations and even the widespread failure of many indoor shopping malls. The purpose of this study was to discover and detail how the careful design of the built environment can yield a viable and effective brick and mortar store design that presents itself as not only a place to complete the consumer process but serves as an indicator of a consumer's lifestyle. To do this, the study was conducted in phases. The first phase was to create a knowledge base that could be used to build upon for a design solution. The first component of the base examined the current state of brick and mortar commerce and e-commerce. Secondly, as the chief competitor to brick and mortar is e-commerce, a platform had to be discovered or created that could successfully deliver those e-commerce elements. The platform was omni-channel retail. The third component of the base was to research the elements this author deemed was necessary to create a successful retail environment. The second phase was to develop an original research component that provided the author a deeper insight. The original research component was predicated on the framework of the consumer purchase process; information gathering, product acquisition, and product support. The third phase was to develop a program for design as well as completing the design of the retail store. The retail store was placed in a single storefront space located in a popular indoor mall in Tallahassee, Florida. As this author's approach was to ensure the brick and mortar environment would be part of the consumer's lifestyle, the product types chosen were those that are necessary for sports with a strong social component. The space contains products that are essential to the sports of cycling, running, and yoga. This study determined that niche markets provide a home for brick and mortar stores as these markets contain the consumer base that is most likely to use the brick and mortar space beyond a venue in which to complete the consumer process. Consumers often purchase retail items that are an extension or indicator of their lifestyles and it is important that a retail space allow elements of this lifestyle to be expressed. This creates a renewed viability in the retail environment that importantly has no equal in the e-commerce environment.
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Date Issued: 2015
Identifier: FSU_migr_etd-9685
Format: Thesis

Title: Millennials and Home: Understanding the Needs of the Millennial Generation in Their Living Environment.
Creator: Timmerman, Katherine, Webber, Steven B., Dawkins, James D., Ransdell, Marlo E., Florida State University, College of Fine Arts, Department of Interior Design
Abstract/Description: The focal cohort in this study is the Millennial generation, the group of people born between the years of 1982 and 1999. Research shows that many Millennials are delaying marriage and having children, which significantly impacts how we will design spaces for this generation's needs based on their current point in life (Strauss & Howe, 1991). Their social factors influence their location, housing choices, and their personal meaning of home. It is important to look at the American life cycle...
Show moreThe focal cohort in this study is the Millennial generation, the group of people born between the years of 1982 and 1999. Research shows that many Millennials are delaying marriage and having children, which significantly impacts how we will design spaces for this generation's needs based on their current point in life (Strauss & Howe, 1991). Their social factors influence their location, housing choices, and their personal meaning of home. It is important to look at the American life cycle as it has actually been lived by each generation. Because Millennials are more involved with keeping up with trends, and incorporating them into their lifestyle, design needs are much different than in the past. Millennials desire a sense of community and connection to their surroundings (PRC, 2010). This generation wants walkability, convenience, housing variety, and affordability within their housing environment, and a mixed-use development is an applicable solution that successfully accommodates these desires (RCLCO, 2013). Currently there is a lack of housing opportunity that will accommodate Millennials' needs at their current point in life (PRC 2010; Jones, 1995). This lack of available housing makes building an emotional connection to their homes and surrounding community extremely difficult for Millennials (Jones, 1995). In order to accommodate this desire for emotional connection to their surroundings, it is essential to understand the Millennials' needs in relation to their meaning of home. The Millennial generation as a whole, connect their personal and social identity to their physical surroundings, therefore, these young adults desire to establish a personal identity through "sense of place" in their home and a social identity through "sense of community" in their living environment (Jones, 1995). Determining what needs Millennials find important within their home environment allows for the opportunity to enhance their emotional connections with their surroundings. This study illustrates the findings from the research study, and provides a proposed design solution for a mixed-use housing environment for Millennials. A group of Millennials have been be surveyed to determine how they accommodate their needs, gaining further insight on how accommodating Millennial's needs enhances these desired meaningful connections. The resulting data lead to a greater understanding of the meaningful relationships that Millennial's desire to create within their surroundings, and how to better accommodate their needs through design.
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Date Issued: 2015
Identifier: FSU_migr_etd-9512
Format: Thesis

Title: Office Environment for the Multigenerational Workforce: A Qualitative Study of Intergenerational Knowledge Transfer.
Creator: Baker, Lindsey, Ransdell, Marlo E., Dawkins, James D., Waxman, Lisa K., Florida State University, College of Fine Arts, Department of Interior Design
Abstract/Description: Today, with three generations – Baby Boomers, Generation X, and Millennials – working side by side within the workforce, miscommunications, and every day annoyances take place (Glass, 2007). These three generations, each shaped by different life experiences and defining moments in history, share an office environment and bring distinctive expectations as well as distinct approaches to work and communication (Lee Hecht Harrison, 2007). This study considers the impact of the built environment...
Show moreToday, with three generations – Baby Boomers, Generation X, and Millennials – working side by side within the workforce, miscommunications, and every day annoyances take place (Glass, 2007). These three generations, each shaped by different life experiences and defining moments in history, share an office environment and bring distinctive expectations as well as distinct approaches to work and communication (Lee Hecht Harrison, 2007). This study considers the impact of the built environment on multigenerational workforce, the effectiveness of employees' interactions, and communications. As the oldest generation in the workplace, Baby Boomers expect to work at least part-time in their retirement years. Their eventual retirement will inflict the largest brain drain ever experienced by corporate America (Lee Hecht Harrison, 2007). This brain drain, also called the human capital flight, will result in corporations losing valuable technical skills and knowledge. The next generations are smaller in size and with their limited professional experience and organizational knowledge transferring the knowledge needed for future business success must be a priority (Gordon, 2007). Researching each generation and today's office environment provides a framework for discussing the current workforce and evolving workplace as well as pursuing practices that will leverage both collective and personal knowledge within the organization as well as the best qualities of each generation. This thesis study applied information from a review of the literature, the application of observational studies, and valuable insight from focus group interviews to develop a prototype workplace design. This research study merges the attributes of the fields of interior design and knowledge management while examining the multigenerational workforce of today and the researcher's anticipated workforce scenario in 2030. The researcher utilized the data collected and applied it to the design of a Phase 1: 2015 and Phase 2: 2030 accounting firm office. The researcher aimed to leverage the best qualities of current workplace design processes of knowledge management, and attributes of the Baby Boomers, Generation X and Millennials. The research and application encourages firms, researchers, and designers to take full advantage of all dimensions of talent and contributions to the success of the organization, productivity of employees, and satisfaction of clients, while also providing a context for addressing both the changing aspects of the workforce and workplace.
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Date Issued: 2015
Identifier: FSU_migr_etd-9544
Format: Thesis

Title: Creating Authentic Experiences in Zoos: Exploring How Design Enhances Visitor Experience and Animal Welfare.
Creator: Whipple, Austen Elizabeth, Ransdell, Marlo E., Waxman, Lisa K., Dawkins, Jim (James D.), Florida State University, College of Fine Arts, Department of Interior Architecture and...
Show moreWhipple, Austen Elizabeth, Ransdell, Marlo E., Waxman, Lisa K., Dawkins, Jim (James D.), Florida State University, College of Fine Arts, Department of Interior Architecture and Design
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Abstract/Description: Throughout history, zoos have provided humans with the ability to collect, maintain, and learn about local and exotic animals. Zoos play an integral role in conserving species, educating a broad population of people, and preserving critically endangered species (Hone, 2017). Modern zoos have continually sought to improve various aspects of the environment by balancing the care and welfare of captive animals and the experience and education of visitors. This effort comes from the desire to...
Show moreThroughout history, zoos have provided humans with the ability to collect, maintain, and learn about local and exotic animals. Zoos play an integral role in conserving species, educating a broad population of people, and preserving critically endangered species (Hone, 2017). Modern zoos have continually sought to improve various aspects of the environment by balancing the care and welfare of captive animals and the experience and education of visitors. This effort comes from the desire to promote ideals of research, conservation, education, and entertainment while also establishing a level of value for maintaining animals and their habitats more authentically. “Zoo and aquarium design should not be simply about creating novel ways to house and view animals; it has to serve a greater purpose, one that engages our visitors in our conservation and animal welfare missions” (Chin, 2016, p.1). This study explores interior, semi-interior, and exterior exhibits in Florida zoos to understand the spaces in which visitors interact with animals and to identify further opportunities. The goal of this research is to develop new ways of integrating the aspects of the visitor experience into unique and diverse settings aimed to satisfy the care and welfare needs of animals. Data will be collected through interviews and behavioral mapping in interior, semi-interior, and exterior exhibits within urban and suburban-classified zoos in the state of Florida. The points of interaction within each of these spaces will be assessed for authenticity by recording behaviors and activities relating to both animal welfare and visitor experience. The results of this study will be used to develop a unique design program which considers participation, benefit, and opportunity for animals and people within interaction points in zoo exhibits. The future of zoo design has the capacity to include a growing number of opportunities in which people can engage animals in more authentic circumstances. By studying and employing opportunities within interior, semi-interior, and exterior exhibits, designers can effectively create spaces which satisfy and enhance the visitor experience while simultaneously supporting the needs of the animals. This will create a zoo experience that gives visitors and animals increased variety in their ability to authentically engage one another (Kemper, 2016).
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Date Issued: 2019
Identifier: 2019_Fall_Whipple_fsu_0071N_15580
Format: Thesis

Title: Promoting Sustainable Design in Science and Technology Museums: Exhibition Techniques for Engaging Middle School Students.
Creator: Algrain, Laura, Huber, Amy M., Waxman, Lisa K., Dawkins, Jim (James D.), McLane, Yelena, Florida State University, College of Fine Arts, Department of Interior Architecture and...
Show moreAlgrain, Laura, Huber, Amy M., Waxman, Lisa K., Dawkins, Jim (James D.), McLane, Yelena, Florida State University, College of Fine Arts, Department of Interior Architecture and Design
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Abstract/Description: Evidence suggests numerous negative health impacts stemming from unsustainable lifestyles. While sustainable choices have grown in awareness and recognition, public perception continues to emphasize their upfront costs over long-term benefits. Museums, due to their educational mission, are in a position to enhance the quality of conversation surrounding civic issues, by providing a voice of reason and authority; thus, they may be effective advocates for sustainable lifestyle choices. However,...
Show moreEvidence suggests numerous negative health impacts stemming from unsustainable lifestyles. While sustainable choices have grown in awareness and recognition, public perception continues to emphasize their upfront costs over long-term benefits. Museums, due to their educational mission, are in a position to enhance the quality of conversation surrounding civic issues, by providing a voice of reason and authority; thus, they may be effective advocates for sustainable lifestyle choices. However, changing human behaviors is a monumental undertaking. Focusing behavioral modification efforts on the next generation of consumers that have the potential to yield cumulative long-lasting effects could provide a more successful outcome. This research explored how exhibition design in science and technology museums can persuade and educate middle-school-aged children on sustainable lifestyles for long-term behavioral change. More specifically, the purpose of the study was to explore how exhibition design can teach and persuade middle-school-aged children to achieve sustainable lifestyles by promoting a sustainable design message, implementing learning and persuasion theories, and employing interactive exhibit types. Data was collected through visual documentation, behavioral mapping, and interviews with museum staff at two science and technology museums. Observations and interviews revealed the use of constructivist learning tactics such as active learning and scaffolding. During the observations, visitors lingered at those exhibits employing features that were haptic and poly-sensorial in nature. Additionally, both museums strive to make personal connections through demonstrations, discussions, hands-on activities, and scavenger hunts in their exhibits. These findings suggest museums should incorporate a more multi-sensory environment to motivate, engage, and educate diverse learning styles through physical stimuli or virtual stimuli. The interviews, behavioral mapping, and visual documentation data offer insight into how museums can convey a sustainable message to engage middle-school-aged children. Recommendations for museum staff and educators are made to serve as guidance for exhibiting sustainable topics and educating middle-school-aged children on how to incorporate sustainable lifestyles in their daily lives for long-lasting change.
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Date Issued: 2019
Identifier: 2019_Fall_Algrain_fsu_0071N_15601
Format: Thesis

Design (7)	+ -
Architecture (2)	+ -
Marketing (2)	+ -
Landscape architecture (1)	+ -
Social structure (1)	+ -

text (8)	+ -
master thesis (4)	+ -

College of Fine Arts (8)	+ -
Florida State University (8)	+ -
Ransdell, Marlo E. (7)	+ -
Department of Interior Design (6)	+ -
Dawkins, James D. (4)	+ -

Dawkins, Jim (James D.) (4)	+ -
Waxman, Lisa K. (3)	+ -
Department of Interior Architecture and Design (2)	+ -
Huber, Amy M. (2)	+ -
Webber, Steven B. (2)	+ -
Algrain, Laura (1)	+ -
Baker, Lindsey (1)	+ -
Fishburne, Kenan A. (1)	+ -
Gauley, James Austin (1)	+ -
Lindner, Jennifer (1)	+ -
McLane, Yelena (1)	+ -
Osborne, Anna Lorraine (1)	+ -
Pable, Jill (1)	+ -
Smiley, Jeffery Lynn (1)	+ -
Timmerman, Katherine (1)	+ -
Whipple, Austen Elizabeth (1)	+ -

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