Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The Department of Marketing is home to some of the most interesting, challenging and important topics in business education. Virtually every aspect of business entails marketing in some form. Marketing involves the creation and delivery of exceptional value by fulfilling the needs and wants of a variety of groups, as well as the needs of an organization. Marketing draws from psychology, sociology, economics and elsewhere to better understand the basic needs and motivations of an organization’s customers, employees or stakeholders.