Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
The current study is based on a review of Underwood, Bond, and Baer (2001) and Sutton, McDonald, Milne, and Cimperman (1997), which provide basic concepts of managerial factors affecting team identification. It is proposed that managerial factors can be susceptible to manipulation by managers in order to create and sustain fans' identification with a professional sport team. This study is first attempt to provide a comprehensive conceptual framework of managerial factors and to conduct an empirical analysis. The conceptual model of managerial factors affecting team identification proposed that the managerial factors were represented by twelve sub-dimensions, categorized into five primary dimensions: (1) organization, (2) attractive, (3) affiliation, (4) media, and (5) tradition. The purpose of the present study is to test whether managerial factors may indeed foster team identification. More specifically, the aim of the study is to develop a valid and reliable scale to measure managerial factors. Data were collected from college students of a large, public university located in the southeastern region of the United States (N= 578); confirmatory factor analysis (CFA) was performed on a split sample (Sample1= 289, Sample 2= 289) to examine five constructs of managerial factors. Based on the results of empirical tests, five managerial factors (organization, performance, affiliation, media, and tradition) with nine sub-dimensions emerged from the analysis and showed a good fit of the model. The analysis of the study evidences that reliability and validity were provided for the measurement. The analysis of structural model indicated that team identification was directly influenced by managerial factors. The findings of this study have contributions to not only an extension of the knowledge of team identification to the area of sport fans research, but also to practical applications for practitioners in sport industry.
Fan Behavior, Spectator Sport, Managerial Factors, Team Identification, Sport Marketing, Sport Consumer Behavior
Date of Defense
June 18, 2007.
A Dissertation submitted to the Department of Sport Management, Recreation Management, and Physical Education in partial fulfillment of the requirements for the degree of Doctor of Philosophy.
Includes bibliographical references.
Jeffrey James, Professor Directing Dissertation; Lynn Panton, Outside Committee Member; Michael Mondello, Committee Member; Harry Kwon, Committee Member.
Florida State University
Use and Reproduction
This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them.