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This pilot investigation studies the priorities, perceptions and tactics of Latinx and Hispanic parents in Miami-Dade County as they navigate the school choice marketplace through interviews with nine parents of school-aged children about their experiences regarding the school choice system. This research expands on work done by others to understand how minority groups in general and specifically Latinx and Hispanic families engage differently from white families. Even though solidly in the middle class, the parents relied on strong ties to family and close family friends to both gather information to choose a school and as a way to provide many of the traits they felt were part of a quality school such as community, small size, and help coping with transportation and scheduling challenges. Parents also sought out dual-language programs for both academic and cultural reasons but were often disappointed in the difficulty of accessing these limited programs. Additional themes found likely apply to families in other demographics as well. These include: not believing that the school choice system is truly impartial; frustration with the difficulty of accessing highly sought after public charter and magnet schools; and using private schools, especially in early education, to gain advantage in accessing prestigious public programs.