Some of the material in is restricted to members of the community. By logging in, you may be able to gain additional access to certain collections or items. If you have questions about access or logging in, please use the form on the Contact Page.
This qualitative, soft-systems case study examined the digital strategy development process at a large Midwest art museum in the United States. The study explored the process of working together to create the strategy, the role of education, and the general form of the development process through a soft systems lens. The findings of this case study include the importance of open communication and organizational flexibility in order to arrive at a digital strategy, the importance of an outside consultant to guide the process, and the role of the educator as an advocate for big picture thinking in the process. While this study provides an in-depth look at digital strategy development, further research is necessary to understand the long-term effects and success of digital strategies in the art museum. Regardless, this study argues for opportunities for digital strategy development in smaller to mid-sized museums, placing educators as important advocates of evaluation of the digital strategy process, and maintaining organizational flexibility in developing digital strategies.