Power to Help

Gender differences were examined in compliant helping, which is responding to a request for aid. To assess the effect of social power, participants were assigned to a high-power, low-power, or power-neutral control condition. Two predictions were made, based on social role theory and results of a pilot study. First, in the control condition, women were expected to help more than men. Second, no gender differences were expected in the two conditions in which power was manipulated. Results supported the second hypothesis, but not the first. Men in the control condition helped more than women. There was no gender difference among participants in the high-power and low-power conditions. Results are discussed in terms of their relevance to social role theory.