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Competitive Impact of Targeted Television Advertisements Using DVR          Technology
Critical Evaluation of Alternative Methods and Paradigms for Conducting Mediation          Analysis in Operations Management Research
Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners
Importance of CSR in Business
Philosophical Framework for Identifying Vulnerable Consumers
Retrospective View Of Electronic Word-of-mouth In Hospitality And Tourism Management
Simulated Annealing Heuristic For Maximum Correlation Core/periphery Partitioning Of Binary Networks