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Does Color Preference Influence Attention Capture?

Title: Does Color Preference Influence Attention Capture?.
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Name(s): Trinh, Mimi U., author
Type of Resource: text
Genre: Text
Bachelor Thesis
Date Issued: 2019-04-26
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: Visual attention, which facilitates the processing of some information over other information in the world, is crucial to everyday functioning, and the proper allocation of attention supports goal-oriented behavior. As such, it is important to understand different factors that influences where attention will be allocated in a scene and when. Although attention is often directed based on our current goals, it can sometimes be captured away by task-irrelevant information (a phenomenon known as attention capture). The purpose of this thesis is to explore the potential effect of preference, specifically color preference, on the ability of a uniquely colored item to capture attention during visual search. Attention is thought to be directed by “bottom-up” and “top-down” forces. Bottom-up attention shifts relate to properties of the image (e.g., the uniqueness of an object compared to objects around it can attract attention). Top-down shifts relate to movements of attention that result from the goals of the observer (e.g., shifting attention to a place on your desktop where you usually place your keys to find them). If preference has an effect, this would demonstrate that enduring preferences also influence the allocation of attention, and would constitute a novel results. Participants were asked to search for an object of a unique shape, and a uniquely colored item (blue, green, pink, purple, or red) was present on some trials. Before the experiment, participants rated how much they liked each color. We hypothesized that reaction time to find the target would increase in the presence of task-irrelevant color distractors to the extent that participants liked or disliked that color. Contrary to expectations, color preference (both liked and disliked colors) did not have a strong effect on attention capture. However, there were some notable relationships between color preference and personality, and color preference and gender.
Identifier: FSU_libsubv1_scholarship_submission_1556305298_3fec2b92 (IID)
Keywords: Attention capture, color preference, additional singleton paradigm
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_libsubv1_scholarship_submission_1556305298_3fec2b92
Host Institution: FSU

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Trinh, M. U. (2019). Does Color Preference Influence Attention Capture? Retrieved from http://purl.flvc.org/fsu/fd/FSU_libsubv1_scholarship_submission_1556305298_3fec2b92