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Countering Craving with Disgust Images

Title: Countering Craving with Disgust Images: Examining Nicotine Withdrawn Smokers' Motivated Message Processing of Anti-Tobacco Public Service Announcements.
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Name(s): Clayton, Russell B, author
Leshner, Glenn, author
Tomko, Rachel L, author
Trull, Timothy J, author
Piasecki, Thomas M, author
Type of Resource: text
Genre: Journal Article
Text
Date Issued: 2017-03-01
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: There is a lack of research examining whether smoking cues in anti-tobacco advertisements elicit cravings, or whether this effect is moderated by countervailing message attributes, such as disgusting images. Furthermore, no research has examined how these types of messages influence nicotine withdrawn smokers' cognitive processing and associated behavioral intentions. At a laboratory session, participants (N = 50 nicotine-deprived adults) were tested for cognitive processing and recognition memory of 12 anti-tobacco advertisements varying in depictions of smoking cues and disgust content. Self-report smoking urges and intentions to quit smoking were measured after each message. The results from this experiment indicated that smoking cue messages activated appetitive/approach motivation resulting in enhanced attention and memory, but increased craving and reduced quit intentions. Disgust messages also enhanced attention and memory, but activated aversive/avoid motivation resulting in reduced craving and increased quit intentions. The combination of smoking cues and disgust content resulted in moderate amounts of craving and quit intentions, but also led to heart rate acceleration (indicating defensive processing) and poorer recognition of message content. These data suggest that in order to counter nicotine-deprived smokers' craving and prolong abstinence, anti-tobacco messages should omit smoking cues but include disgust. Theoretical implications are also discussed.
Identifier: FSU_pmch_28248620 (IID), 10.1080/10810730.2016.1268222 (DOI), PMC5451094 (PMCID), 28248620 (RID), 28248620 (EID)
Grant Number: T32 AA007474
Publication Note: This NIH-funded author manuscript originally appeared in PubMed Central at https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5451094.
Subject(s): Adult
Craving
Cues
Emotions
Female
Humans
Intention
Male
Middle Aged
Motivation
Public Service Announcements as Topic
Smokers/psychology
Smokers/statistics & numerical data
Smoking/psychology
Smoking Cessation/psychology
Smoking Prevention/methods
Young Adult
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_pmch_28248620
Host Institution: FSU
Is Part Of: Journal of health communication.
1087-0415
Issue: iss. 3, vol. 22

Choose the citation style.
Clayton, R. B., Leshner, G., Tomko, R. L., Trull, T. J., & Piasecki, T. M. (2017). Countering Craving with Disgust Images: Examining Nicotine Withdrawn Smokers' Motivated Message Processing of Anti-Tobacco Public Service Announcements. Journal Of Health Communication. Retrieved from http://purl.flvc.org/fsu/fd/FSU_pmch_28248620