You are here

Retrospective View Of Electronic Word-of-mouth In Hospitality And Tourism Management

Title: A Retrospective View Of Electronic Word-of-mouth In Hospitality And Tourism Management.
2 views
0 downloads
Name(s): Litvin, Stephen W., author
Goldsmith, Ronald E., author
Pan, Bing, author
Type of Resource: text
Genre: Journal Article
Text
Journal Article
Date Issued: 2018
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: Purpose - The purpose of this paper is to review the impact electronic word-of-mouth (eWOM) has had on the hospitality and tourism industry and discuss the changes that will affect its future. The paper's touchpoint is the authors' earlier paper (Litvin et al., 2008), which proposed that eWOM was to become a major influence as a conduit of travelers' views and opinions. Design/methodology/approach - The paper summarizes the arguments of the authors' earlier paper, describing ways in which eWOM has evolved into the influential system it has become, with special emphasis on the growth of mobile media as a platform for eWOM dissemination. Findings - The authors conclude that eWOM has fulfilled its promise to become a major influence on the hospitality and tourism industry and will continue to play an essential role in hospitality marketing for the foreseeable future. Practical implications - The authors provide examples of successful media campaigns and propose strategies for hospitality and tourism businesses. Originality/value - eWOM has emerged to become a highly influential element of modern marketing strategy. This look back at an early eWOM paper, with reflection on changes that have occurred and a view to the future, is of value as validation of an often cited article that set the stage for much subsequent hospitality research.
Identifier: FSU_libsubv1_wos_000424495000014 (IID), 10.1108/IJCHM-08-2016-0461 (DOI)
Keywords: perceptions, information, quality, trust, consumer, media, Social media, online reviews, User-generated content, Consumer generated media, Electronic word-of-mouth, ewom, hotel reviews, Interpersonal influence, tripadvisor
Publication Note: The publisher's version of record is available at https://doi.org/10.1108/IJCHM-08-2016-0461
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_libsubv1_wos_000424495000014
Owner Institution: FSU
Is Part Of: International Journal of Contemporary Hospitality Management.
0959-6119
Issue: iss. 1, vol. 30

Choose the citation style.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2018). A Retrospective View Of Electronic Word-of-mouth In Hospitality And Tourism Management. International Journal Of Contemporary Hospitality Management. Retrieved from http://purl.flvc.org/fsu/fd/FSU_libsubv1_wos_000424495000014