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Age Differences in the Subjective Valuation of Technology

Title: Age Differences in the Subjective Valuation of Technology.
Name(s): Best, Ryan M., author
Charness, Neil, professor directing dissertation
Isaac, R. Mark (Robert Mark), 1954-, university representative
Boot, Walter Richard, committee member
Kelley, Colleen M., committee member
Sachs-Ericsson, Natalie J., committee member
Florida State University, degree granting institution
College of Arts and Sciences, degree granting college
Department of Psychology, degree granting department
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2016
Publisher: Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource (110 pages)
Language(s): English
Abstract/Description: Drawing from the decision-making literature, the framing and cross-modal discounting paradigms were used to investigate the effect of age on the subjective valuation of technology. Using the framing paradigm to covertly measure age differences in relative subjective valuation, it was hypothesized that older adults would undervalue technology relative to younger adults and when compared to non-technology-related rewards. Through the use of the cross-modal discounting paradigm, it was also hypothesized that older adults would display a larger perceived attribute difference between technology and non-technology-related rewards when compared to younger adults. Three experiments were conducted utilizing both online and in-lab samples. Analysis of the framing items revealed few age differences in risky choice preferences across the scenario modalities. Gift cards for technology or non-technology-related items were not found to be subjectively valued differently between age groups, or differently from unallocated money within age groups. Analysis of the cross-modal discounting items revealed a subset of individuals, evenly distributed across age groups, which perceived a large attribute difference between the gift cards, showing a preference for the non-technology-related reward. These outwardly contradictory results and implications for older adults and technology adoption are discussed.
Identifier: FSU_2016SU_Best_fsu_0071E_13205 (IID)
Submitted Note: A Dissertation submitted to the Department of Psychology in partial fulfillment of the requirements for the degree of Doctor of Philosophy.
Degree Awarded: Spring Semester 2016.
Date of Defense: April 28, 2016.
Keywords: Aging, Decision-making, Technology Acceptance
Bibliography Note: Includes bibliographical references.
Advisory Committee: Neil Charness, Professor Directing Dissertation; R. Mark Isaac, University Representative; Walter Boot, Committee Member; Colleen Kelley, Committee Member; Natalie Sachs-Ericsson, Committee Member.
Subject(s): Cognitive psychology
Persistent Link to This Record:
Owner Institution: FSU

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Best, R. M. (2016). Age Differences in the Subjective Valuation of Technology. Retrieved from