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Counting Sleep

Title: Counting Sleep: The Effectiveness of Message Framing to Increase Sleep Duration and Quality.
Name(s): Shepherd, Melissa, author
Plant, Ashby, professor directing dissertation
Cortese, Juliann, university representative
McNulty, James, committee member
Cougle, Jesse R. (Jesse Ray), committee member
Boot, Walter Richard, committee member
Florida State University, degree granting institution
College of Arts and Sciences, degree granting college
Department of Psychology, degree granting department
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2016
Publisher: Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource (67 pages)
Language(s): English
Abstract/Description: This study examined the effect of message framing to promote sleep behaviors. Participants (N = 156) were randomly assigned to read either a gain- or loss-framed message. The gain-framed message focused on the benefits of sufficient sleep duration and good sleep quality, and the loss-framed message focused on the costs of insufficient sleep duration and poor sleep quality. Participants' motivational orientation (the extent to which they seek out positive outcomes or avoid negative outcomes) and sleep behavior were assessed at baseline. Potential mediational measures were assessed including time participants spent reading the message, recall of message content, and the extent to which participants elaborated on the message. Before participants left the lab, they reported their sleep-related intentions for the following week. One week later, participants reported their sleep duration, sleep quality, and sleep hygiene behaviors. Contrary to my hypothesis, a gain-framed message did not promote sleep intentions, sleep duration, sleep quality, or sleep hygiene behaviors better than a loss-framed message. Further, inconsistent with my prediction, motivational orientation did not moderate message framing effects on sleep behaviors. Because there was no effect of message framing or the interaction of motivational orientation and message framing on sleep behaviors, mediational effects were not examined. The results of the present study suggest that a gain-framed message was not more effective at promoting sleep behaviors than a loss-framed message. Perhaps, sleep is too complex of a behavior for such a subtle manipulation as message framing.
Identifier: FSU_2016SP_Shepherd_fsu_0071E_13142 (IID)
Submitted Note: A Dissertation submitted to the Department of Psychology in partial fulfillment of the requirements for the degree of Doctor of Philosophy.
Degree Awarded: Spring Semester 2016.
Date of Defense: March 4, 2016.
Keywords: health communication, message framing, sleep
Bibliography Note: Includes bibliographical references.
Advisory Committee: E. Ashby Plant, Professor Directing Dissertation; Juliann Cortese, University Representative; James McNulty, Committee Member; Jesse Cougle, Committee Member; Walter Boot, Committee Member.
Subject(s): Psychology
Persistent Link to This Record:
Owner Institution: FSU

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Shepherd, M. (2016). Counting Sleep: The Effectiveness of Message Framing to Increase Sleep Duration and Quality. Retrieved from