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Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee

Title: Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee.
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Name(s): Older, Laura, author
School of Communication
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2015
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: During the fall season of 2014, the three shows produced by Theatre Tallahassee were studied to determine the most effective marketing techniques for this particular theatre's audience and how accurately the marketing used at that time communicated the show to the audience. Three methods of study were used to collect both quantitative and qualitative data. The theatre's financial return on investment (ROI) was determined for their marketing expenditure. During performances, surveys were distributed to collect demographic information about patrons and to assess their feelings about the marketing. Additionally, audience members were interviewed via telephone to allow patrons to express at length their thoughts and experiences with the theatre's marketing.
Identifier: FSU_migr_uhm-0512 (IID)
Keywords: theatre, theater, marketing, marketing techniques, theatre marketing, effectiveness
Submitted Note: A Thesis submitted to the School of Communication in partial fulfillment of the requirements for graduation with Honors in the Major.
Degree Awarded: Spring Semester, 2015.
Date of Defense: April 6, 2015.
Subject(s): Marketing
Study and teaching
Theater
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_migr_uhm-0512
Owner Institution: FSU
Is Part of Series: Honors Theses.

Choose the citation style.
Older, L. (2015). Measuring the Effectiveness of Different Theatrical Marketing Techniques for Theatre Tallahassee. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_uhm-0512