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dividend books of the Book-of-the-Month Club
|Title:||The dividend books of the Book-of-the-Month Club: An appraisal and an evaluation.||
Kent, Emma Ruth, author
Clapp, Robert George, professor directing thesis.
Florida State University, degree granting institution
|Type of Resource:||text|
|Publisher:||Florida State University|
|Place of Publication:||Tallahassee, Florida|
|Extent:||1 online resource (iii, 47 leaves)|
|Abstract/Description:||The phenomenal rise in the number of book clubs in the United States in the past twenty-five years has resulted in much being written and said on the subject of their value. The success of these clubs has raised fears in the minds of some people that books may soon be tailored less to art than to the requirements of the clubs' mass audience. The success that the clubs have had in getting the American people to buy books when the booksellers and others have failed, can probably be attributed to one key word that is found in the publicity of all the clubs: "free." A controversy about the use of the word "free" has been raging for the last few years between the Book-of-the-Month Club and the Federal Trade Commission. The Commissioners were unable to agree with the Book-of-the-Month Club's contention that statements contained in the advertisements, disclosing those things which the customer must do in order to receive the so-called "free" books, "neutralize the probability or possibility of deception." The purpose of this paper is not, however, to discuss the controversy of the Book-of-the-Month Club versus the Federal Trade Commission, or to be concerned with the free or bonus aspect of any club's promotional endeavors. Its purpose is to consider whether or not books so obtained are worth having, be they "free," bonus, or priced, and whether or not they are creditable selections. In considering the question of dividend books it obviously would be desirable to evaluate the books distributed by all book clubs, but this would not be a project with a range of accomplishment within the scope of this paper. It was, therefore, decided to take as a specimen the divident books of one such club and to attempt to adjudge on the basis of critical opinion their merits.|
|Bibliography Note:||Includes bibliographical references (leaves 46-47).|
"Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts."
Advisor: Robert G. Clapp, Professor Directing Paper.
Book clubs (Bookselling) -- United States
Best books -- United States
|Persistent Link to This Record:||http://purl.flvc.org/fsu/fd/FSU_historic_akd9040|
Kent, E. R. (1952). The dividend books of the Book-of-the-Month Club: An appraisal and an evaluation. Retrieved from http://purl.flvc.org/fsu/fd/FSU_historic_akd9040