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analysis of the selections of the first year of the Book-of-the-Month Club

Title: An analysis of the selections of the first year of the Book-of-the-Month Club.
Name(s): Jordan, Marjorie Fulton, author
Clapp, Robert George, professor directing thesis.
Florida State University, degree granting institution
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 1950
Publisher: Florida State University
Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource (ii, 29 leaves)
Language(s): English
Abstract/Description: In 1926 the Book-of-the-Month Club sent its first selection to 4,750 members. Twenty three years later the club had 4,000,000 members, had distributed over 100,000,000 books, and was one of sixty such clubs operating in the United States. Much discussion has taken place and many articles have been written during this period relative to the merits of these organizations. The attacks have been made largely on the following points: (1) the organization was foisting on the public in dictatorial fashion prescribed reading; (2) emphasis was placed on economy, rather than the excellence of the book; (3) the young or unknown author was unable to compete with authors of established reputations; (4) a few favored publishers were receiving club's business and would force smaller and newer firms out of business; (5) retail book stores were losing sales because club members were paying less than retail prices; and (6) the book clubs were lowering the public taste. Time has weakened many of these arguments and the fears have proved groundless. But the final charge relative to the lowering of public taste still remains current and debatable. The criticism on this point has been bitter and is one of great interest to the librarian. For this reason the purpose of this paper is to try to adjudge the validity of that contention by examining and analyzing the selections of one of the clubs for a limited period in order to see the quality of the selections as evidenced by the evaluations of critics, both at the time of the publications of the books and at the present time.
Identifier: FSU_historic_akd9030 (IID)
Bibliography Note: Includes bibliographical references (leaves 27-29).
Note(s): Typescript.
"August, 1950."
"Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts."
Advisor: Robert G. Clapp, Professor Directing Paper.
Subject(s): Book-of-the-Month Club
Book clubs (Bookselling) -- United States
Best books -- United States
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Host Institution: FSU

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Jordan, M. F. (1950). An analysis of the selections of the first year of the Book-of-the-Month Club. Retrieved from