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Factors Influencing Collegiate Volleyball Shoe Selection

Title: Factors Influencing Collegiate Volleyball Shoe Selection: An Institutionalized Perspective.
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Name(s): Robinson, Amanda L., author
Wells, Janelle E., professor directing thesis
James, Jeffrey D., committee member
Newman, Joshua I., committee member
Reynaud, B. Cecile, committee member
Department of Sport Management, degree granting department
Florida State University, degree granting institution
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2014
Publisher: Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: It is not uncommon for a National Collegiate Athletic Association (NCAA) Division I school to have an athletic apparel contract (AAC) with an established athletic apparel company. These relationships have evolved over time to the point that the AACs seem to have become institutionalized in collegiate athletics. Institutionalization refers to the repetition of organizational arrangements (Washington & Patterson, 2009) to the point that it exists as a 'norm' within a culture. While there are certain benefits to these contracts, there are also associated risks. AACs often include clauses requiring every student-athlete at the school to wear brand name apparel for practice and competition, regardless of satisfaction with the product. Considering volleyball is typically a non-revenue generating sport at many NCAA Division I schools, student-athletes are often required to wear a certain type of shoe due to contract restrictions. Problems may arise if the sponsored shoes do not meet the needs, specifically the health and safety needs, of the student-athlete. Coaches are often involved in the selection of the teams' shoes, while athletic trainers must manage any medical consequences resulting from ill-fitting shoes. Given the notion that AACs have been institutionalized in the collegiate athletic setting, including restricted shoe selection, this study was conducted to gain insight into the factors influencing volleyball shoe selection. The study was qualitative and involved semi-structured interviews with 11 volleyball coaches and athletic trainers in the Southeastern and Atlantic Coast athletic conferences. For purposes of data analysis, the researcher utilized the four dialogic moments as described by Markula and Silk (2011): recalling, listening around, close reading, and representing self and others. Results were presented according to coaches and athletic trainers, separately. Factors identified by coaches were the evidence of dissatisfaction, general benefits of a school's AAC, insufficient volleyball shoe options from sponsors, and medical concerns. Factors identified by athletic trainers included medical concerns, general benefits of a school's AAC, and insufficient volleyball shoe options from the sponsor. In general, results of this study supported the notion that AACs have become institutionalized in select NCAA Division I volleyball programs through the development of volleyball teams being a dependent beneficiary from their school's AAC. While the sponsored brands met participants' expectations in regard to the quantity of volleyball shoes provided, the sponsored brands did not meet participants' expectations regarding quality. Overall, participants were willing to overlook these negative concerns for the benefit of their athletic department as a whole. The subject matter adds value to the sport management profession by providing sport managers, Division I schools, and athletic apparel sponsors a perspective on the sponsor-school relationship as it pertains to athletic apparel contracts, but further research into other sports' shoe selection processes, as well as the student-athletes' and sponsored brands' perception of the effect of an AAC is needed.
Identifier: FSU_migr_etd-9080 (IID)
Submitted Note: A Thesis submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of Master of Science.
Degree Awarded: Summer Semester, 2014.
Date of Defense: June 25, 2014.
Keywords: Athletic trainer, Coach, Division I, Institutionalization, Volleyball
Bibliography Note: Includes bibliographical references.
Advisory Committee: Janelle E. Wells, Professor Directing Thesis; Jeffrey D. James, Committee Member; Joshua I. Newman, Committee Member; B. Cecile Reynaud, Committee Member.
Subject(s): Sports sciences
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9080
Owner Institution: FSU

Choose the citation style.
Robinson, A. L. (2014). Factors Influencing Collegiate Volleyball Shoe Selection: An Institutionalized Perspective. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-9080