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Responses to Professional Sports Teams CSR Initiatives Following Natural Disaster

Title: Responses to Professional Sports Teams CSR Initiatives Following Natural Disaster.
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Name(s): Okoshi, Kosuke, author
James, Jeffrey, professor directing thesis
Newman, Joshua, committee member
Kim, Yu Kyoum, committee member
Department of Sport Management, degree granting department
Florida State University, degree granting institution
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2014
Publisher: Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: On March 11, 2011, the Northeastern Area (Tohoku) of Japan experienced the largest earthquake and tsunami ever recorded in this area. Following the disasters, professional sports organizations conducted disaster relief efforts by hosting charity matches, visiting temporary housing areas (mentoring and listening to victims), creating awareness using different logos in/around the public areas, etc. These activities are considered corporate social responsibility (CSR) initiatives. CSR has been a popular topic in the sports world, but little attention has been paid to CSR activities following natural disasters. The purpose of this research was to assess the community members' responses to sport organizations based on CSR initiatives after a natural disaster. The nature of this research was exploratory; interviews were conducted with individuals living in the geographic area directly impacted by the Tohoku Earthquake and Tsunami in Japan in 2011. The interviewees were also involved with the relief efforts to some extent. Through this research I explored the degree to which the recipients were aware of the relief efforts, the effects, and their attitudes toward the sports organizations/players. Based on the interview responses, the relief efforts by the professional sports organizations were well known, and the activities not only enhanced the image and reputations of the organizations and players, but also improved the recipients' psychological connections (i.e. familiarity, interest, and attachment) with the organizations and/or the players.
Identifier: FSU_migr_etd-9063 (IID)
Submitted Note: A Thesis submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of Master of Science.
Degree Awarded: Summer Semester, 2014.
Date of Defense: June 19, 2014.
Keywords: Corporate social responsibility, Natural disaster, Relief effort, Sport management
Bibliography Note: Includes bibliographical references.
Advisory Committee: Jeffrey James, Professor Directing Thesis; Joshua Newman, Committee Member; Yu Kyoum Kim, Committee Member.
Subject(s): Sports sciences
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_migr_etd-9063
Owner Institution: FSU

Choose the citation style.
Okoshi, K. (2014). Responses to Professional Sports Teams CSR Initiatives Following Natural Disaster. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-9063