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Exploratory Case Study of Post-Scandal Media Representations of Athlete Philanthropic Foundations

Title: An Exploratory Case Study of Post-Scandal Media Representations of Athlete Philanthropic Foundations.
Name(s): Ji, Yue, author
Newman, Joshua I., 1976-, professor directing thesis
James, Jeffrey D. (Jeffrey Dalton), committee member
Kim, Amy Chan Hyung, committee member
Florida State University, degree granting institution
College of Education, degree granting college
Department of Sport Management, degree granting department
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2014
Publisher: Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource (98 pages)
Language(s): English
Abstract/Description: As a central component of the sports industry, athletes are now playing roles far beyond what they do on the field of play, including making contributions to society as philanthropists. Many professional athletes from around the world have established their own philanthropic foundations. However, given that professional athletes are now under frequent media scrutiny because of their celebrity status and perceived financial standing--and particularly once there are scandals or transgressions involving those celebrity athletes--the media will likely attenuate to those incidents via their respective platforms. Subsequently, this mass mediation will likely affect the general public' perceptions towards their philanthropy foundations since these organizations are in direct link with these famous athletes. Therefore, the aim of this research is to shed some light on the ways in which the media frames athletes' transgressions as they relate to those athletes' philanthropic foundations. In order to achieve this purpose, a content analysis was utilized to study the media coverage of a specific case: Tiger Woods' adultery affairs with multiple women behind his wife's back in 2009. By identifying what the multi-media have suggested about the impacts Woods' infidelity scandal has on his Tiger Woods Foundation, this case study will assess the extent to which the foundation is implicated in media due to his personal controversies.
Identifier: FSU_migr_etd-9193 (IID)
Submitted Note: A Thesis submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of Master of Science.
Degree Awarded: Fall Semester, 2014.
Date of Defense: October 17, 2014.
Keywords: athlete philanthropic foundation, athlete transgressions, media
Bibliography Note: Includes bibliographical references.
Advisory Committee: Joshua Newman, Professor Directing Thesis; Jeffrey James, Committee Member; Amy Kim, Committee Member.
Subject(s): Sports administration
Persistent Link to This Record:
Owner Institution: FSU

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Ji, Y. (2014). An Exploratory Case Study of Post-Scandal Media Representations of Athlete Philanthropic Foundations. Retrieved from