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Alumni Organizational Identification and Motivation

Title: Alumni Organizational Identification and Motivation.
Name(s): Coulter, Teresa L., author
Merle, Patrick F., professor directing thesis
Rayburn, Jay D., committee member
Lee, Jaejin, committee member
Florida State University, degree granting institution
College of Communication and Information, degree granting college
School of Communication, degree granting department
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2014
Publisher: Florida State University
Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource (46 pages)
Language(s): English
Abstract/Description: For many higher education institutions, alumni donations are the lifeblood of financial support. This is why so much time, effort, and resources are expended in an attempt to solicit donation funds from any given school's alumni base. Although motivation and ability to give vary drastically, there are certain elements which have proven to be reliably predictive of giving behavior. The stronger any individual identifies with an institution, the more likely is their donation. Data were collected from the alumni of a Southeastern public university through a survey questionnaire gauging their motivations for giving, behavioral intent, and organizational identification. 3,663 alumni were contacted and 489 successfully completed the survey. As expected, identification was found to be statistically significant regarding donation behavior. Multiple facets of identification varied in respect to statistical significance between genders.
Identifier: FSU_migr_etd-9162 (IID)
Submitted Note: A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Science.
Degree Awarded: Fall Semester, 2014.
Date of Defense: November 14, 2014.
Keywords: Alumni, Donation behavior, Donation motivation, Organizational Identification, Survey
Bibliography Note: Includes bibliographical references.
Advisory Committee: Patrick Merle, Professor Directing Thesis; Jay Rayburn, Committee Member; Jaejin Lee, Committee Member.
Subject(s): Communication
Persistent Link to This Record:
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Host Institution: FSU

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Coulter, T. L. (2014). Alumni Organizational Identification and Motivation. Retrieved from