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How Social Media Can be Used to Gain a Competitive Advantage in Political Campaigns

Title: How Social Media Can be Used to Gain a Competitive Advantage in Political Campaigns.
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Name(s): Vandercook, Steven, author
Marketing
Type of Resource: text
Genre: Text
Issuance: serial
Date Issued: 2011
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: The purpose of this paper is to understand what is needed to successfully use social media to gain a competitive advantage in a political campaign. Social media on the Internet is a relatively young topic and therefore research has just recently begun to make observations. The underlying factor, however, is the need to develop a marketing strategy that embraces new technology. This paper reviews Erik Qualman's "Socialnomics: How Social Media Transforms the Way We Live and Do Business" and its in depth coverage of today's social media world. Furthermore, this paper examines the precedent set by President Obama during his 2008 Presidential -social Media- Campaign, how social media then progressed through the 2010 Mid-Term Elections and why social media is a necessary component of any political campaign today. I argue that there are seven requirements for a successful social media to fund raise, go viral, establish a two-way conversation, make it personable, be transparent, and keep it simple.
Identifier: FSU_migr_uhm-0041 (IID)
Keywords: Social media, Political campaigns, Marketing
Submitted Note: A Thesis submitted to the Department of Marketing in partial fulfillment of the requirements for graduation with Honors in the Major.
Degree Awarded: Spring Semester, 2011.
Date of Defense: March 31, 2011.
Subject(s): Marketing
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_migr_uhm-0041
Restrictions on Access: http://creativecommons.org/licenses/by-nc-nd/3.0/
Owner Institution: FSU
Is Part of Series: Honors Theses.

Choose the citation style.
Vandercook, S. (2011). How Social Media Can be Used to Gain a Competitive Advantage in Political Campaigns. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_uhm-0041