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Corporate Public Relations Practitioners' Perceptions of Program Evaluation and Encroachment Effect

Title: Corporate Public Relations Practitioners' Perceptions of Program Evaluation and Encroachment Effect.
Name(s): Laborde, Everett Justin, author
Pompper, Donnalyn, professor directing thesis
Rayburn, Jay, committee member
Jordan-Jackson, Felecia, committee member
School of Communication Science and Disorders, degree granting department
Florida State University, degree granting institution
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2005
Publisher: Florida State University
Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: Scholars have studied issues of public relations evaluation and encroachment separately, yet none have previously examined perceptions about evaluation and encroachment together in applied settings. This study features responses obtained during interviews with 21 public relations practitioners working in for-profit companies. These responses contribute to existing literature because they reflect current perceptions of both evaluation and encroachment in real world settings. This study seeks to expand systems theory by addressing systems that de-value communication. It also seeks to broaden excellence theory by explaining how to maintain public relations' independence. Responses revealed that while most practitioners attempt to evaluate their results using either qualitative or quantitative methods (or a combination of both), real obstacles to both approaches remain. Thus a combined approach seems most effective. Presently, most practitioners are not concerned about encroachment and feel that evaluation is only one part of a public relations department's defense against encroachment.
Identifier: FSU_migr_etd-3331 (IID)
Submitted Note: A Thesis submitted to the Department of Communication in partial fulfillment of the requirements for the degree of Master of Science.
Degree Awarded: Spring Semester, 2005.
Date of Defense: January 24, 2005.
Keywords: Encroachment, Corporate Public Relations, Evaluation
Bibliography Note: Includes bibliographical references.
Advisory Committee: Donnalyn Pompper, Professor Directing Thesis; Jay Rayburn, Committee Member; Felecia Jordan-Jackson, Committee Member.
Subject(s): Communication
Communicative disorders
Persistent Link to This Record:
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Host Institution: FSU

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Laborde, E. J. (2005). Corporate Public Relations Practitioners' Perceptions of Program Evaluation and Encroachment Effect. Retrieved from