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Fear Factor

Title: Fear Factor: The Impact of Fear Appeal Messages on Arousal, Attitude Formation and Vaccination Intentions in Bioterrorism Related Communications.
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Name(s): Morris, Angela S., author
Pashupati, Kartik, professor directing thesis
Rayburn, Jay, committee member
Arpan, Laura, committee member
McClung, Steven, committee member
School of Communication, degree granting department
Florida State University, degree granting institution
Type of Resource: text
Genre: Text
Issuance: monographic
Date Issued: 2004
Publisher: Florida State University
Place of Publication: Tallahassee, Florida
Physical Form: computer
online resource
Extent: 1 online resource
Language(s): English
Abstract/Description: This study examines the effects of fear appeal advertising on attitude and behavioral intention. It contributes new information to the theoretical literature pertaining to fear appeals in general and specifically to the use of fear appeals in bioterrorism related communications. High fear appeals did generate stronger tension levels than low fear appeals. Energy levels were not stronger for those receiving the high fear appeal. Attitude towards the advertisement and vaccination intention also were not stronger for those receiving the high fear appeal. Insights are provided as to why this occurred.
Identifier: FSU_migr_etd-2053 (IID)
Submitted Note: A Thesis Submitted to the Department of Communication in Partial Fulfillment of the Requirements for the Degree of Master of Science.
Degree Awarded: Summer Semester, 2004.
Date of Defense: April 30, 2004.
Keywords: Fear Appeal, Activation Checklist, Smallpox
Bibliography Note: Includes bibliographical references.
Advisory Committee: Kartik Pashupati, Professor Directing Thesis; Jay Rayburn, Committee Member; Laura Arpan, Committee Member; Steven McClung, Committee Member.
Subject(s): Communication
Persistent Link to This Record: http://purl.flvc.org/fsu/fd/FSU_migr_etd-2053
Owner Institution: FSU

Choose the citation style.
Morris, A. S. (2004). Fear Factor: The Impact of Fear Appeal Messages on Arousal, Attitude Formation and Vaccination Intentions in Bioterrorism Related Communications. Retrieved from http://purl.flvc.org/fsu/fd/FSU_migr_etd-2053